Indore: India’s premiere channel for the Hindi heartland, BIG MAGIC, from Reliance Broadcast Network Ltd., has struck its magical powers in the regional entertainment television space! Within 3 weeks of its launch, BIG MAGIC, with its light hearted unique content won over the loyal viewers of UP, MP, & Bihar becoming the undisputed NO 1 channel in the heartland. Combined with the might of 92.7 BIG FM, this offers an incredibly lucrative integrated platform for brands and advertisers. And to take this regional game further, BIG MAGIC will soon launch, KHILADI No. 1, the first ever on-ground game show on Indian television.

KHILADI No. 1, will be the first ever local on ground game show, hosted by the very popular RJs of the no. 1 radio station of the region, 92.7 BIG FM. The show will become a platform for local populace to get on TV and play, otherwise seemingly simple games. Whether it’s about sucking marbles with a straw or empting a barrel of water with a spoon. The presence of RJs on the show will make an immediate connect with the local audience thus creating exiting content.

The game show will be played in high footfall locations like malls, shopping complexes, campus grounds and retail outlets thereby offering varied in-show integration possibilities for brands, right from games with the actual product itself to graphic elements like the time keeper. The channel promises to get even more exciting, exhilarating, energetic and highly entertaining, filled with fun, competition and camaraderie with the new show.

Positioned as India’s first Channel, exclusively for the core Hindi heartland, featuring locally relevant entertainment around Humour, Bollywood, Movies and Musi,c BIG MAGIC today can boast of being the only channel that makes programmes with local flavour for the region. RBNL’s already well established radio brand – 92.7 BIG FM, the leading radio network in this region, lends it the ability to give these initiatives scale across 11 key Stations where it is present in the region.

Commenting on the innovative game show, Sunil Kumaran, Business Head, BIG MAGIC said, “The launch of KHILADI No. 1, is key step towards keeping with our promise of bringing localized content and reflecting the entertainment needs of the Hindustan (Up, MP and Bihar). This will give the heartland it’s very own localized game show and an exclusive range of programming mix.”

BIG MAGIC will be distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 mn households in the heartland. The Channel will be placed on S-band, ensuring the channel is among the first 50 channels on the television sets, placed among the top Hindi GEC’s, ensuring excellent opportunity to see. BIG MAGIC will be supported with a high decibel integration plan on 92.7 BIG FM, Outdoor, Mall Activation, play-out seeding in malls, print and local cable.