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  • Khimji Jewels releases second music video Haathon mein Haath in their #DiscoverYourLove world music album

    Published on April 26, 2020

    Khimji Jewels, a jewellery and lifestyle brand that always promises its audiences to be with them through good times and not-so-good times, has launched a global musical retreat during the ongoing pandemic. Khimji Jewels and Digital Dogs collaborated with musicians from across the world to spread a message of hope and love.

    The content led programme, developed in a rapid-fire time frame, ropes in artists and musicians, composers, singers and producers from across the world. Creative talent from the UK, Kazakhstan and India have come together to create a beautifully compelling music that spreads a message of hope, faith and love.

    Sameer, Nishant and Nishit Nanda, Executive Directors, Khimji Jewels tell us more: As a brand, we have always stood by our audience. Over 80 years, we have been partnering our customers and people in every aspect of their lives. When this corona virus crisis hit us all, it was but obvious that we needed to say something that was relevant as well as authentic.


    Khimji Jewels has worked with Digital Dogs Content and Media and Chennai and Los Angeles based PressPlay Collective to create this project. Digital Dogs, a venture set up in April 2020 by Ambarish Ray and Anjali Rawat, swears by the power of authentic storytelling.


    Anjali Rawat, Co-Founder and Director of Design Thinking, Digital Dogs sheds more light on the concept: When we realised the sheer scale of what the world is going through, we had to build an idea that was not just big but also big on heart. The core insight came from a simple human truth – when you make people spend limitless time and space with the ones they love, they end up discovering beautiful new things about one another. #DiscoverYourLove tells that story. Through music.


    The latest video has London based singer and composer Ananya (NYSZA) crooning in her beautifully enchanted voice. Through modern jazz and Latin fusion music, she assures us that though the world may be shut now, we will all get through this hand in hand. As we discover love.

    Watch the music video here.

    The campaign has already garnered global interest and acceptance on social media with Instagram, YouTube and Facebook literally taking to the music like ducks to water. The integrated project also has beautifully crafted frames showing everyday human scenes and the joy of discovering love.