Delhi : Creambell Ice cream, one of India’s premium ice cream brands won six awards in the ‘Great Indian Ice Cream Contest 2013’ which was held under the aegis of the Indian Dairy Association at Gurgaon recently. The haul of awards includes gold in the kid’s category, four silver awards .

Creambell won a gold medal for its ‘Blue Lagoon’ ice cream brand in the kid’s category. This category is coveted because it is judged by a panel of children. Creambell also won four silver medals for its products ‘Vanilla’ in category of “Vanilla” category, ‘Chocolate’ in the category of “Best Chocolate”, ‘Shahi Kheer’ in category of “Premium”, ‘Maxxum Sweetheart’ in category of “Innovation” and a bronze medal for its product ‘Vanilla’ in category of “Vanilla Ice Cream”. Creambell was the only campany which won Medals in all Categories.

Creambell is a fast growing premium ice cream brand that has emerged as a serious front runner in product innovator in the ice cream market. In spite of being one the most recent entrant into the established Indian ice cream market, Creambell has introduced an astonishing range of innovative ice cream products across all categories in various consumer age groups, taste profiles and price points.

Speaking on the awards, Mr. Nitin Arora, CEO, Creambell Ice cream said “We are honoured to win such a large number of awards in the prestigious Great India Ice cream Contest 2013. It is particularly gratifying to receive the Gold Medal in the Kids category since it was kids who were the judges in the panel. There cannot be better recognition for any ice cream brand than to be chosen as the best ice cream by such discerning consumers as judges!”

This annual contest is organized to challenge ice cream manufacturers and producers to present their best products for popular choice awards. More than 70 ice cream companies across India participated in the event and competed in six different categories. The contestants had presented nearly 500 samples for the contest.

The ice cream varieties were primarily judged on their flavor, aroma, texture, body, and in presentation. A panel comprising representatives from the ice cream industry, members of the Indian Dairy Association, and technical and innovation experts from DuPont, judged the event. The annual contest was open to all manufacturers of ice creams and frozen desserts in India. Entries are ranked in the following categories:

Best Standard Vanilla Ice Cream

Best Standard Vanilla Frozen Dessert

Best Chocolate Ice Cream or Frozen Dessert

Kids Category (judged by a panel of kids)

Best Premium Ice Cream

Innovation Category

Judges for the event included luminaries from the Indian ice cream industry, as well as a panel of approximately 15 children.