Chicago,: SEN Design Group, the nation’s premier kitchen and bath industry buying group and business education resource, has begun accepting registrations for its Business School to be held in-person at the iconic theMart (formerly known as Merchandise Mart), in Chicago, July12-15. The four-day event is sponsored by Custom Wood Products and Bridgewood Cabinetry, and empowers business owners and executives in the kitchen and bath industry with the right tools to grow their businesses.

“The Business School is the kitchen and bath executives’ opportunity to move the needle in their organizations. It’s a truly transformational, poignant program that brings industry executives to the next level,” said Dan Luck, SEN Design Group’s Senior Vice President. “The program covers critical topics to maximize returns, master financials, leverage marketing strategies, improve personnel relations, and implement proven methods to quickly and profitably grow kitchen and bath businesses.”

Participants will develop strong strategic planning skills and learn how to manage the business financials, build a successful commission system, learn how to forecast sales, create an effective pricing formula, increase profits, build a powerful sales team, win bank financing requests, develop a 3-year budget, and more.

But a successful business cannot rely solely on financial and business skills. Kitchen and bath business owners must also advance their personnel management skills, which is why the Business School includes a module dedicated to helping participants motivate and lead employees effectively.

The third day of the intensive program will focus on how to leverage marketing strategies to grow the business. This module will cover strategies to stand apart from the competition, the importance of creating a marketing plan, how to effectively use customer relationship management (CRM) tools, how to implement digital marketing campaigns, and creative data-driven analytics to generate more leads.