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    Kotak Mahindra Bank – First Bank to Foray into Social Commerce

    Published on July 11, 2015

    Mumbai: Kotak Mahindra Bank Ltd. (KMBL) is the first bank to foray into Social Commerce, integrating social media banking with e-commerce. KMBL has Kotak Mahindra bankentered into an exclusive tie-up with PVR Cinemas whereby its customers registered for Hashtag Banking can ‘Tweet to order’ tickets for Bollywood Superstar Salman Khan’s much awaited Eid release Bajrangi Bhaijaan. Recently, the Bank partnered with blockbuster author – Amish’s latest book ‘Scion of Ikshvaku’ for ‘Tweet to Order’, whereby KMBL customers can buy the book simply by sending a tweet.

    KMBL pioneered social media banking with the launch of Jifi in March 2014. Thereafter, it has consistently offered innovative digital solutions like KayPay, Jifi Saver, and Hashtag Banking. Now, customers can order tickets via twitter from July 12-15, 2015 for prime time shows on the day of release i.e. Friday, July 17, 2015, from PVR Cinemas’ eight multiplexes across Delhi, Mumbai and Bengaluru.

    The process of ordering movie tickets is very simple. All that customers have to do is tweet #Movie <City> @KotakBankLtd. Thereafter, the customer’s account will get debited, and simultaneously they will receive the code through which they will get the tickets at the theatre.

    What’s more, Kotak customers have the privilege of buying tickets before they are made available to general public. Further, customers are also assured of best seats in the multiplex.

    Shanti Ekambaram, President, Consumer Banking, Kotak Mahindra Bank, said, “Social Commerce is a new dimension of social media banking, where we are enabling e-commerce transactions via Twitter. With Social Commerce, we are creating experiences that redefine banking by seamlessly integrating them into customers’ lifestyles.”

    Deepak Sharma, Executive Vice President & Head – Digital Initiatives, Kotak Mahindra Bank, said, “We have always focused on digital solutions that can solve customers’ problems and enhance their banking experience. Our Social Commerce journey is in sync with our customers’ changing lifestyle and preferences. We will certainly add more dimensions to e-commerce transactions via Twitter going forward.”

    Gautam Dutta, CEO, PVR Cinema, said “Film audience today is very evolved and has become much more discerning. PVR is reinventing itself on an ongoing basis based on its in-depth market understanding to stay ahead of the curve. In such a dynamic environment, we are delighted that Kotak Mahindra Bank is introducing this service where cinema lovers can now book movie tickets of Salman Khan’s much awaited Eid blockbuster Bajrangi Bhaijan by simply sending a tweet. The digital revolution has engulfed the cinema space with PVR at the forefront thereby enhancing the experience of cinema lovers.

    This tie-up further strengthens the Bank’s relationship with PVR Cinemas, in addition to the co-branded credit card and Kotak PVR Imax association.

    Source : Lokesh Shastri