Kyoto : Kyocera Corporation announced the launch of its interactive “Solar Power Expo” Web site (http://global.kyocera.com/solarexpo/) – a comprehensive and fun tool aimed at all ages to promote education of solar power and its effectiveness in combating various environmental problems that the world faces today.

The Web site is designed to give the user the experience of visiting a large outdoor solar power exposition with five unique pavilions featuring diverse themes. With appealing and fun visuals and music, visitors can look around the pavilions interacting with various features that introduce the marvel of solar power, the history of Kyocera’s solar power business, and the various environmental activities that Kyocera is engaged in. Previously only in Japanese, the site is now available in English to help reach a larger audience.

URL: http://global.kyocera.com/solarexpo/, Launch date: January 11, 2011, Number of pages: 79

The Kyocera Corporation was founded more than half a century ago, and has been involved in the solar power business for more than 35 years. Along with many environmental activities, Kyocera has been proactive in research, development and promotion of solar power. With the Solar Power Expo, Kyocera hopes to help increase awareness about environmental issues and the amazing capabilities of solar power as a clean energy source.

Background of the Solar Power Expo Web Site

Kyocera’s solar power business was started in 1975 with the aim of preserving the environment, benefiting society and humankind, and providing an alternative energy supply. With a desire to share this environmentally friendly power source with the whole world, Kyocera has developed its solar power technology and expanded its business worldwide. Furthermore, with the declaration of the “Kyocera Environmental Charter” in 1991, the company made clear its vision and concurrent activities for environmental protection. Since 2003, Kyocera has been providing “Eco-Lessons” for children to learn about the importance of environmental issues and the wonderful possibilities of solar power; and has since provided the classes to over 23,000 children in Japan and China. Kyocera believes in the benefits from addressing both environmental and economic pursuits. With the rise in global environmental awareness, Kyocera launched the Solar Power Expo Web site in order to reach a larger number of people with its message about the power of the sun and the importance of contributing to the conservation of the environment.

Features of the Solar Power Expo Web Site: Five individually themed pavilions

The top page of the Web site is arranged to resemble the fairgrounds of a large outdoor exposition, with five unique pavilions that users can visit and interact with. Each pavilion has a separate theme with easy-to-understand explanations – allowing everyone from children to adults to learn more about the power of the sun.

Pavilion 1: SAVING THE EARTH: http://global.kyocera.com/solarexpo/earth/

An introduction with photos and graphs to the environmental problems the world faces, and the solutions that are available through solar power.

Pavilion 2: MARVELS OF THE SUN: http://global.kyocera.com/solarexpo/marvels/

Watch a six minute video with music illustrating the history, makeup and secrets of the sun.

Pavilion 3: PAINTING THE SUN: http://global.kyocera.com/solarexpo/artwork/

An exhibition of sun-related drawings by children from around the world, including India, Brazil, Japan, China, Germany and the U.S.

Pavilion 4: SOLAR POWER BY KYOCERA: http://global.kyocera.com/solarexpo/solar_power/

Features diagrams explaining how solar energy is converted into electricity by the photovoltaic effect. Also, a history of Kyocera’s solar power business activities since 1975.

Pavilion 5: OUR SOLUTION: http://global.kyocera.com/solarexpo/solution/

An outline of the solutions the Kyocera Group is working towards. Along with an introduction to the environmental and social responsibility activities of the Group.

Fun, interactive content for learning

The Solar Power Expo was innovatively created with photos, videos, graphs and music to provide fun, effective and educational material on the environment and solar power. For example, Pavilion 2 features a video with music allowing the viewer to experience the scale and wonder of the sun. Also, Pavilion 4, “Solar Power by Kyocera,” provides an easy-to-understand explanation with pictures of the 35-year history of Kyocera’s solar business. For more information about Kyocera Solar Power: http://global.kyocera.com/prdct/solar/