Mumbai : Kyoorius, the not-for-profit initiative by Transasia Fine Papers successfully concluded the first leg of its latest initiative – Kyoorius FYIday in Mumbai & Delhi in partnership with D&AD and Storyboard.

The first FYIday on Digital, lead by Laura Jordan Bambach – President, D&AD and Creative Partner, Mr. President was attended by 200 design and marketing professionals in both cities. With digital as one of the hottest topics for marketeers in India – Laura’s session was focused on how brand building can be undertaken via Digital Media campaigns.

In recent times, social media offers a great opportunity to build relationships directly with consumers. Laura threw light on the power of social media to help develop an emotional connection between a brand, its users and then fostering these relationships. Additionally,attendees witnessed the experimental and innovative use of technological advances with a deep understanding of changing customer behavior – all executed as a great story told rather than just an interesting use of technology.

Speaking at the event Rekha Pamani – Gulati, COO – Dyworks said “The ability to have access and interact with industry leaders and peers beyond textbook theory is a great opportunity that Kyoorius has made possible. Here, the design fraternity is able to educate and be educated in an informal manner.”

Commenting on the initiative, Rajesh Kejriwal, Founder CEO, Kyoorius said, “We are overwhelmed with the response to the first edition of FYIday. Our goal is of holding 25 such sessions every year pan India to address pertinent issues and spur constant development  through closer and more personalized interactions with subject matter experts, industry leaders, peers and agencies.”

Laura Jordan Bambach – President, D&AD & Creative Director, Dare said, “I would like to take this opportunity to thank Mr. Rajesh Kejriwal and Tim Lindsay to extend this opportunity to me and offer a knowledge sharing platform for global cross pollination of ideas.”