LeadSquared, a new-age Lending CRM and Marketing Automation platform, today announced its partnership with Godrej Housing Finance (GHF) to help drive sales efficiency.

Launched in 2020, Godrej Housing Finance is the financial arm of Godrej Group. GHF has been focusing on aggressively expanding its digital infrastructure through partnerships in API, verification, sanction, process authentication, business development & customer outreach. It aims to develop serviceability and risk assessment to facilitate end-to-end customer on-boarding and contactless engagements.

Commenting on the partnership, Jyothirlatha B, CTO, Godrej Housing Finance, stated, “The pandemic related restrictions have significantly altered consumer engagements across industries. Customers’ demands & related expectations are constantly evolving presenting a lot of opportunities and challenges. Technological capabilities need to be constantly evolving as well. Our focus has always been to offer a highly personalized borrowing experience. Through this partnership with LeadSquared, we hope to further enhance our customer engagements by understanding and tuning into to our customers and employee’s needs by optimising our digital infrastructure.”

Keeping with the digital first approach, along with convenience and safety of customers, Godrej Housing Finance has also recently introduced the E-sign or Electronic Signature which is used in lieu of a physical wet signature on Loan Disbursal documents and a line of repayment options under the gambit of “Design you Own EMI”.

Commenting on the partnership, Nilesh Patel, CEO, LeadSquared, stated, “We have observed that many lending businesses are realizing the need to digitize rapidly and the potential it holds. Building a suitable tech stack can help you become more customer-centric and capture sales opportunities faster. As a sales transformation tool, LeadSquared helps lenders achieve this and create end-to-end sales efficiency.”

“We are excited to partner with Godrej Housing Finance and hope to support them in their mission to redefine the landscape of the home loan market”, he adds

LeadSquared has been ranked consistently as one of India’s fastest-growing SaaS organizations. Many premium lending businesses rely on these capabilities to visualize their digital transformation journey.

Digital lending in India is expected to become a $1 trillion market by FY23. Also, between 2021-2026, housing finance in India is anticipated to grow at a compounded annual growth rate of 22%. With India’s narrative of housing for all, the demand for housing finance is set to increase drastically.