APN News

  • Thursday, March, 2021| Today's Market | Current Time: 11:35:42
  • Leading sales automation SaaS platform provider, LeadSquared extended its partnership with Vedantu, one of India’s leading interactive online tutoring platforms aimed at student learning. Through this strategic partnership, LeadSquared will help Vedantu provide better learning experiences to students, even before they enroll. From identifying and engaging the interested students with relevant and contextualized information to building highly optimized sales and onboarding processes, LeadSquared will provide end-to-end solution for the student journey.

    LeadSquared’s vision is to build a global and best-in-the industry CRM Platform. It takes away the guesswork from sales execution and makes efficiency the focus of every customer interaction. Being tech-first in their learning methodology, Vedantu wanted to extend the same philosophy to their customer operations, which LeadSquared seeks to address. LeadSquared has extended a multitude of offerings such as Lead Scoring, Smart Views, Automated Lead Distribution to ensure higher sales efficiency and productivity. Their reports help in tracking overall performance of sales team- from inside to field sales.

    Since its inception, LeadSquared has had immense success in designing solutions for EdTech helping automate student journey and provide a seamless engagement and learning experience. The company has served leading brands like BYJU’s, Unacademy, Cuemath, Career Launcher, CrackVerbal, GradeUp, CampK12, among others.

    Vedantu, is one of the marquee names revolutionizing e-learning in India with its personalized solutions. It brings the top educators and students together in India’s most interactive e-classroom and delivers quality education through cutting edge technology. Vedantu offers courses from grades six to twelve — and in recent months, it has expanded its catalogue to serve students from grade one to five as well.. Student engagement automation and student journey tracking help make meaningful prospect conversations possible at every step of the process.

    “Helping our clients create a difference in the education industry is our core focus, and we’ll continue to build our suite of products and partnerships to support that mission,” said Nilesh Patel, Co-Founder and CEO, LeadSquared. “We are honored to partner with Vedantu, a respected and innovative brand that is working towards empowering today’s education through critical thinking. LeadSquared is excited to offer its services, and together we look forward to delivering significant value to our clients.”

    “Partnering with LeadSquared has allowed us to automate our sales processes, right from enquiry to student acquisition,”- says Vamsi Krishna, CEO & Co-Founder, Vedantu. “We can manage all our student data centrally and track their every move on a real-time basis. LeadSquared provides superior, timely and cost-effective support and consultation for the ever-changing needs and requests of growing ed-tech space. Their implementation expertise for learning businesses makes our partnership a clear win-win.”

    Earlier this week, Edtech Major Byju’s extended its partnership with Leadsqaured for customer relation management.

    In December 2020, Leadsqaured had raised USD $32 Mn by Gaja Capital in its series B round. The company will utilize the funds for global expansion, product innovation and venturing beyond education, financial services, and healthcare. Talent acquisition to match the level of growth will also be a key focus in the coming years.