Mumbai : Leadstart Publishing & Gallery BMB hosted the launch of’ P.T.O ‘ a book penned by Y.Sid Reddy on 6th December 2010 with grand function. Eminent Writer and columnist Shobhaa De was the chief guest for the evening. The evening started with a heartwarming speech by Mr. Rajeev Reddy, Chairman of Country Club of India and the author’s father who shared several stories about Siddharth, both as his son and an ace entrepreneur. He was elated with the content of the book and quoted several portions of the book which were inspiring to hear. Swarup Nanda, the Chairman and CEO of Leadstart Publishing, shared an interesting anecdote of how the entire book was created from a set of 100 motivational quotes, written by Siddharth which used to get immensely popular while he would to post them on his facebook account. Shobhaa De unveiled the book and complimented Siddharth’s success along with creative work done by Leadstart Publishing. She said, “P.T.O. is a thought provoking read put together by a young man who wishes to share his concerns with readers across the board. I am happy to support such an effort since the proceeds from the sale of the books will go towards a worthy cause that will provide educational opportunities to under privileged children.” She was gracious enough to read out a few of her favourite quotes from the book. Siddharth said “Encouragement can give you so much enthusiasm and motivation. It can drive you to achieve things you were not aware that you were capable of. The book is a collection of my thoughts over the years. Some have played an important role in shaping my life, and many are my true beliefs and interpretations – impressions of my collective thoughts. P.T.O. is a product of 27 years of individual moments.”

Copies of P.T.O. were then auctioned and the proceeds donated to the CLAP Foundation, an NGO from Hyderabad for their ‘School on Wheels,’ project, which works towards educating underprivileged children.

The book is available at all leading bookstores across the country and is published and distributed by Leadstart Publishing, India’s leading book Publishers and the country’s largest book distribution company.

Guests were later spotted mingling over champagne and strawberries. Those seen at the event included Amit Dholakia, CEO, Dholakia Group, Ved Prakash, CEO, Tata Mutual Fund, Dilip Bhat & Amisha Vora, Directors, Prabhudas Leeladhar and a few others.