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  • Lemon Tree Hotels launches new rewards program – Lemon Tree Smiles

    Published on October 11, 2013

    Lemon TreeNew Delhi : The Lemon Tree Hotels group has re-launched its loyalty rewards program called Lemon Tree Smiles – an enhanced, industry-leading reward program. This rewards program is the fastest free room night earning program amongst Indian hotels where guests can start earning free room nights after clocking in only 5 nights*.

    The program has been designed to offer the fastest upgrades to the next tier. Members can grow from Silver to Gold to Platinum very quickly and earn greater benefits at each step. The benefits include room upgrades* | partner/spouse room stay complimentary | free WiFi *| early check in from 9 am* and late check out till 3 pm*|2 pieces of laundry per stay. To know more, visit loyalty.lemontreehotels.com

    Saurabh Nandi, Chief Marketing Officer, The Lemon Tree Hotel Company said, “We developed this new loyalty program – Lemon Tree Smiles – after generating insight through several consumer interactions. Our aim was to cater to the unique needs of Indian guests. Lemon Tree Smiles gives a reward member exciting, industry-leading benefits. Getting a free room night after clocking in just five nights, is seen as great value. We want to spoil our guests so that they are motivated to stay at Lemon Tree Hotels repeatedly and prefer Lemon Tree Smiles as their favorite loyalty program.”

    Lemon Tree Smiles is applicable across 3 brands – Lemon Tree Premier, Lemon Tree Hotels and Red Fox Hotels at 24 hotels in 14 cities. Wherever the guest goes, he will find a Lemon Tree or Red Fox to stay at!

    What makes the new program even more fun is the new integrated website lemontreehotels.com. For the ease of consumers, the new website offers a virtual one stop shop to help guests track points, remind them about free nights, redeem points and choose from amongst many redemption options as well as book room nights and exclusive deals. Redemption options include vouchers at Lemon Tree Hotels, and shopping vouchers at Croma, Shopper Stop, Flipkart and Yebhi.com.

     

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