n innovative campaign by Lenovo to drive closer to customers

Lenovo India announced the launch of “Fun-on-Wheels”, a new multi-city campaign to connect deeper with customers and offer a sneak peek into its latest range of feature rich Notebooks/Desktops. This campaign, undertaken in association with Intel, has been kick started in Bangalore and will move on to Hyderabad during this month.

The road show will be conducted across various locations within these 2 cities. A mobile van with Lenovo’s new ‘FUN’ brand positioning will showcase Lenovo’s latest range of flagship consumer products, across key vicinities in these cities. Consumers can even view Lenovo’s latest TV commercials and select product videos, enabling them better relate to Lenovo’s FUN proposition. What’s more, interested customers can get their queries answered and even make spot booking of a particular product they want to purchase.

To propagate the concept of ‘FUN’ amongst consumers, Lenovo will organize various contests based on the concept of FUN, thereby offering the audience an opportunity to win exciting goodies. An MC will travel with Lenovo’s “Fun-on-Wheels” and engage the audience in interactive sessions on the theme ‘What’s your Idea of Fun?’

Announcing the Lenovo “Fun-on-Wheels” campaign, Alex Li, Vice President, HSB (Home and SMB), Lenovo India, said “We are enhancing our focus on the young Indian consumer with our ‘Get closer to consumers’ strategy. The primary objective of this campaign is to engage with our consumers at a closer level and deepen brand connect. This campaign will provide consumers a ‘touch and feel’ of Lenovo’s new range of products that are packed with a multitude of features complementing FUN. Through this campaign, we also intend to fortify our relationship with our channel partners and regional distributors and increase our sales”.

The Lenovo “Fun-on-Wheels” is now active in Hyderabad and will conclude on July 27th. The Lenovo “Fun-on-Wheels” campaign will cover most parts of the city, with different routes each day. Consumers can look forward to experiencing the Lenovo “Fun-on-Wheels” in their locality soon and also take a shot at winning some exciting Lenovo goodies.