Craftsmanship is at the heart of the amazing experiences at Lexus. Lexus Takumi masters dedicate their lives to the perfection of an individual skill set and apply their highly trained senses to refine every detail. Inspired by this unique philosophy of Takumi craftsmanship, the contest was aimed towards scouting the future master craftsman who can create a special car livery inspired by nature, electrified, and craftsmanship. The contest brought together a significant participation of design enthusiasts across the length and breadth of the country.
The Nature Electrified Design Contest went live in April on World Earth Day. Following a rigorous process and evaluation criteria by an esteemed jury panel –, Sudhir Sharma, the CEO & Designer at Indi Design, Adil Jal Darukhanawala, Director & Journalist at AdilsAuto Zone, Dr Maral Yazarloo, Independent Fashion Designer, Manoj K Das, Managing Editor, Asianet News, Ankur Sharma, Car Designer, Karuna T Laungani, co-founder of JODI Lifestyle & Sirish Chandran, Editorial Director at Evo India, the shortlisted finalists have been selected based on their skills, their nuanced approach to designing, ability to reflect the theme of nature, electrified in their design, and for demonstrating innovativeness and inspiring through imagination.
Moving forward in its brand promise of “Crafting a Better Tomorrow”, Lexus India today announced a shortlist of five budding craftsmen – Siddharth Singh, Jatin Davis, Tanay Nandanwar, Vipul Sharma and Ratin Mohan for its ‘Nature Electrified Design Contest’ on World Environment Day.
Speaking on the occasion, Mr. Naveen Soni, President, Lexus India said, ‘The design submissions we have received for this contest have been outstanding across states, each combining sustainability, nature, electrified and luxury appeal. With Lexus ‘Nature Electrified Contest’, we wanted to give these craftsmen an opportunity to demonstrate their creative skills while giving them a leg up to become visible in a crowded space. We are heartened by the response and hope to provide our discerning guests with more such initiatives.’
Online voting for the contest will commence from 5thJune till 15th June. The winning design will go live on the Lexus NX and will be unveiled on July 28th 2023 – World Nature Conservation Day.
Link for online voting: https://bit.ly/PublicVotingNEDC
Having celebrated its journey of six amazing years in India, Lexus India boasts a portfolio of hybrid electric vehicles aimed at contributing to the environment by reducing carbon emissions from their cars, thereby crafting a better tomorrow.
Lexus’ drives its commitment to carbon neutrality through the initiative of planting trees on behalf of each Lexus India guest, for every car sold in the country. The project has planted around 40,000 plus trees all over the country, with the support of Grow-Trees. In continuation of this vision towards carbon neutrality, by 2035 Lexus will line up 100% battery electric cars. The Lexus hybrid electric battery is covered under warranty for 8 years or 1,60,000 km which helps to reduce the carbon footprint in the long run.