New Delhi : Breaking the rule to offer an impeccable experience to its customers, LG Electronics today launched its flagship smartphone LG G2 in India. G2, the latest kid on the block, introduced under LG’s new ‘G’ series of premium devices is designed on insights derived from LG’s study of consumer lifestyle and behavior. A pioneer in design, elegance and technology, this 5.2 inch smartphone is equipped with the industry’s most advanced mobile chipset, the Qualcomm® Snapdragon™ 800 Processor, and runs Android Jelly Bean.

LG G2 has breakthroughs in almost every aspect of the phone. It changes the norm in smartphone design by placing all the buttons on the rear of the device, thereby making it the first mobile phone completely devoid of the side buttons. Its other remarkable features include studio-like sound quality, rich graphics and outstanding battery efficiency. The phone has a unique privacy feature that sets two pattern locks thereby, allowing limited interface for guest users. Not only this, unlocking the phone has never been this easy, knock on the display twice. This everyday and most used features too has been given a twist to make it convenient for customers.

At the launch, Mr. Soon Kwon, M.D., LG India, explains, “The smartphone market in India is reaching newer heights, with a total of 9.3 million smartphones being shipped in the second quarter this year, as per a recent report. Our focus with G2 is to give our customers a phone that is smart and convenient, in every way- a unique design, a large display, high quality camera with Image Stabilizer, true studio like sound and compelling user experience. LG G2 is a perfect phone that epitomizes our DNA, innovation.”

“At LG, we innovate by learning and delivering to the needs of our customers. With the launch of G2 our aim is of capturing 10% market share of the Smartphone category by the end of 2014. We are targeting 150 Cr turnover from G2,” added Mr. Kwon.

LG Mobiles has earmarked Rs. 100 cr for marketing and strengthening the retail and channel expansion.

A New Dimension in Smartphone Design

The G2’s unique placement of all the buttons on the device’s rear end came from the insights drawn from an LG study – Learning from you. The study showed that placing their index finger on the back of the phone is how most people naturally hold the smartphone as it is most comfortable and stable way to hold it. So we have placed the keys on the back of the phone so that users are able to control both the power and volume buttons with the index finger. This makes the handheld experience of a phablet much easier and convenient. Researchers found that moving the buttons resulted in fewer dropped phones when adjusting the volume while talking. The rear volume keys are also multi-functional and long pressing them would launch QuickMemo app and the camera.

Edge to Edge Display

The G2 sports a gorgeous 5.2 inch Full HD IPS display. The IPS display ensures superior graphics, accurate colors and clear images without any distortion. For more efficient energy usage, the LG G2 employs Graphic RAM (GRAM) technology which reduces the display’s energy use by up to 26 percent on a still frame and increases overall usage time on the device by approximately 10 percent. To offer an expansive viewing experience, LG’s innovative Dual Routing technology reduces the phone’s bezel to a mere 2.65mm on the side edge which makes the maximum viewability of the large 5.2inch in compact and slim design.

Dual- Recording and Hi-Fi Sound

The LG G2’s high-resolution 13MP camera comes equipped with Optical Image Stabilizer (OIS) technology to prevent blurring. This also allows to take pictures of objects in motion as clear as they were still. G2 allows dual-recording with its 13MP back and 2.1MP front camera. While most smartphone cameras with OIS tend to offer a resolution in the 4MP to 8MP range but G2 is unique in that as it offers 13MP and OIS technology in a slim design without a protruding lens. To add to the steadiness and the beauty of a camera, it is packed in Sapphire crystal glass. It is also the first smartphone on the market today to feature 24 bit/192kHz Hi-Fi playback that reproduces studio-like quality sound. Consumers can now experience a level of audio realism that was not possible before in a smartphone.

Intuitive UX for a better engagement

LG G2 comes with a number of compelling user experience (UX) features that provide the most practical value by focusing on a smartphones most popular task. If the G2 is lying on a surface face-up, its KnockOn feature helps the smartphone to be powered on by simply tapping twice on the display. The Guest Mode feature protects privacy as it sets two pattern locks. It allows the owner to set up a sort of guest interface for people who want to experience the phone. Using Guest Mode, the owner can secure important files and deny access to certain applications. The Text Link feature allows information embedded in text messages to be selected and easily saved in a memo or calendar and searched on a map or the internet. QuickRemote app transforms G2 into a universal remote to control popular home entertainment devices and operate multiple devices. Slide Aside enables easier multitasking by simply “sliding” open apps off to the side using a three-finger swipe.

    Source : Aditya Nagarajan