Mumbai: Liberty General Insurance Ltd, one of the leading general insurance companies in India, today launched its latest television commercial highlighting the brand ethos as well as its health and motor insurance products and services. Through this TVC, the company aims to alleviate consumers’ worry related to the servicing and settlement of claims. The TVC ‘Bharose Ka Vaada’ has been created by White Rivers Media and highlights Liberty General Insurance’s assurance of fast claims settlement, digitally integrated seamless processes, and conveys the underlying message of trust and promise that the consumers rightfully deserve.

The TVC explores two parallel stories, of two families whose regular lives are interrupted by sudden mishaps, and how Liberty General’s quick claim settlements and digitally-integrated processes help the families sail through the tide. Through the story of these two families, we get a glimpse of their contrasting but inter-connected lives, and the beautiful way they weave together through the common thread of trust and responsibility.

Discussing the campaign’s storyboard, Mr. Roopam Asthana, CEO & Whole Time Director, Liberty General Insurance said, “For our new TVC, we wanted a storyline and  communication that depicts our brand promise of protection for the unexpected delivered with care in the lives of our existing and potential customers, especially in the current times when they need it the most. ‘Bharose Ka Vaada’ appeals beautifully to this sentiment. Literally translating to ‘A promise of trust’, the tagline signifies our brand’s commitment towards taking care of our customers through our values of responsibility and trust.”

Speaking on the launch of the campaign, Amit Jain, President of Personal Lines, Bancassurance & Affinity and Marketing, Liberty General Insurance Ltd said, “Liberty General Insurance believes that progress happens when people feel secure, and we wanted the new TVC to reflect our commitment to taking care of our customers. Our constant endeavour is to provide seamless support in a customer’s insurance journey including speedy claims settlement. Our new TVC which is high on the emotional quotient also talks about how ‘Trust’ is one of the strongest sentiments and also one of the most important factors towards building long-lasting relationships.”