Kolkata: Linc Pen, one of the leading players in the organized sector of the writing instrument industry, today announced its association with the Red Chillies Entertainment production youth film ‘Always Kabhi Kabhi’ at an interactive event in Kolkata.

The young star cast of the movie, Ali Fazal, Satyajeet Dubey, Giselli Monteiro, Zoa Morani was present on this occasion at Inox City Centre, Salt Lake City.  Mr. Deepak Jalan, MD, Linc Pen unveiled a special edition Glycer Pen, co-branded specially for the movie Always Kabhi Kabhi, in the presence of the ensemble cast. The star cast & the movie director Roshan Abbas thereafter autographed the movie posters.

The unveiling was followed by some interactive game of “Sketch Charades”, where the comparer gave the audience sketches from which they had to guess the correct school item. The winners were given away prizes sponsored by Linc Pen.

Mr. Deepak Jalan, speaking on the occasion said, “Linc Pen is happy to be associated with this movie. We have a long standing relation with Mr. Shah Rukh Khan and decided to extend our association to his movie production as well. Moreover this is a youth centric movie and our primary target audience is the school going youth.”