New Delhi : LiveMedia, India’s largest player in the digital destination media industry, announced an expansion in the repertoire of programmes carried by its 5000 screens across 2500 locations in 70 cities, with the introduction of “Kaun Banega Hoshiyar ?” “Kaun Banega Hoshiyar” is a programme which seeks to engage the audience through a Quiz. The program is an animated strip with a host and three participants, who are asked some interesting general knowledge questions by the host. The participants then press a buzzer and the first one gets to answer.

Speaking on the occasion, Abhishek Gulati, who looks after Studio Operations at LiveMedia, said, “Our research shows that the audience available in places where we are present like to get intellectually challenged. ‘Kaun Banega Hoshiyar’ is built on that premise. It is a heart thumping experience when friends, colleagues or family members compete and want to be the first to answer. It also helps the audience to enhance their general awareness levels.

LiveMedia currently runs over 18 different branded programmes, including such hits as Humour Live, Dhakkan’s Diary, Yo Mousi, Kittty & Witty, Mr. Wise, Horoscope, Love Unplugged, Trivia Live and Fashion Live. Each of these has a growing set of loyal viewers and is extremely popular and widely talked about.

Rajan Mehta, Founder and CEO of LiveMedia added , “Due to a gradual shift in lifestyles, people are spending less time at home and more outside – in their destinations, it is therefore important that advertisers shift some of their media budgets to reach out to people where they are spending increasing amount of their time”