LiveYoung with NDTV Good Times

New Delhi : NDTV Good Times, a pioneer in the lifestyle entertainment space in India, is all set to redefine the viewing experience with its #LiveYoung positioning. In the new avatar, the channel will take a fresher, edgier and more relevant approach to its programming targeted towards the young and the young at heart.

The new tagline ‘#LiveYoung’ is the reflection of the channels’ deep integration and recognition of social media as an integral part of its DNA.

The revamped and refreshed look supports a change to the on-screen offering including a new logo, icons, idents and a vibrant and dynamic colour palette that reflect the channels’ continuing evolution as India’s premier lifestyle entertainment destination. The hip-cool on-air look will be further complimented with entertaining and action packed shows such as ‘Life’s a trip’, ‘Chopped’, ‘Why Am I Still Single’, ‘Boundless’, JohnAbraham: A Simple Life, Food Truck and many more.

Elaborating on the channel refresh, Smeeta Chakrabarti, CEO, NDTV Lifestyle said, “After an in-depth research and a deep dive into our consumers’ mindset, the channel has recharged its offering. The new visual and content strategy is a direct result of these initiatives, and we are confident that they will resonate and connect with our viewers”.

“Our core focus is to engage our viewers by becoming younger, funkier and trendier and to  incite the youth to #LiveYoung.” she added.

Arati Singh, Channel Head, NDTV Good Times, says, “The programming of the channel has become more impulsive, interactive and action oriented with a younger and edgier attitude. Keeping in sync with the young and young-at-heart viewers, we have reworked on the visual appeal by introducing vibrant icons reflecting the different content and mood of the programming on-air.”

As part of its refresh, NDTV Good Times aims to be in tune with viewers’ lives throughout the week and at different times during the day by introducing dedicated categories such as; ‘Good Night with Good Times’, ‘Good Food with Good Times’, ‘Good Travel with Good Times. Additionally, the iconic and popular sub-brands such as Kingfisher Supermodel 2013 and Bachelor’s Kitchen with Aditya Bal have been reintroduced with a brand new flavor, with more to come in the next few months.