Guwahati : Building on decades of experience in tea cultivation and manufacturing, Maa Kamakhya Associates has announced the launch of its branded packet tea portfolio under the Brand name of ‘The Gardener’ and ‘Amsoi’, marking a significant expansion of the group’s presence in the organised tea segment.
The group’s tea portfolio is structured across three distinct segments: The Gardener, positioned as a super-premium brand; Amsoi Premium, catering to the premium segment; and Amsoi Kadak, positioned as a regular, value-driven offering – designed to address diverse consumer preferences across markets.
The Amsoi range is currently available across Assam, Meghalaya, Tripura, West Bengal, Bihar, Rajasthan, Telangana, Maharashtra, Jammu & Kashmir, and Punjab, with the next phase of expansion planned in Odisha, Jharkhand, Arunachal Pradesh, Manipur, Nagaland, Sikkim, Chhattisgarh and Andhra Pradesh. The products are also available online through the company’s own website, www.nutratea.in.
Both the brands bring together carefully selected teas sourced from the group’s own tea estates as well as trusted bought-leaf partners across Assam. Maa Kamakhya Associates operates tea gardens at Hathikhira, Silcoorie and Bicrampore in Cachar; Amsoi in Nagaon; and Dholmara in Kokrajhar, while also sourcing quality green leaf from gardens in Sivasagar, Dibrugarh, Udalguri, Golaghat and Kokrajhar.
The product portfolio includes CTC tea blend, CTC + Orthodox Leaf blend, CTC + Elaichi Blend, Green tea, and the most premium and focused blend of Darjeeling with Assam Golder Tippy orthodox blend. The products are offered in premium Poly pouches, Bags and jars.
“Our focus has been to create a well-defined portfolio that serves different consumer segments without compromising on quality. Our packet tea reflects our long-term vision of building credible, scalable tea brands rooted in Assam’s tea heritage,” said Paresh Sarma, Director, Nutratea Industry Group.
Maa Kamakhya Associates operates under the Nutratea Industry Group, a diversified business house with a turnover exceeding Rs 100 crore and a workforce of over 1,100 employees. With a business legacy spanning more than 35 years, the group has interests across real estate, tea manufacturing, branded packet tea, the coal industry, and government infrastructure projects, including road block manufacturing for the Government of Assam.
“The branded tea market continues to show strong growth potential. With clearly defined segments such as The Gardener, Amsoi Premium and Amsoi Kadak, we are confident of expanding our footprint steadily and scaling the business sustainably,” said Haradhan Ghosh, Director, Nutratea Industry Group.
Highlighting the brand and distribution strategy, Sudip Poddar, VP Sales and Marketing, Nutratea Industries, said, “We have consciously structured our brands to cater to super-premium, premium and regular consumers. This allows us to build depth in each market while ensuring consistent availability across general trade, modern trade and online channels.”
The leadership team remains focused on strengthening packet tea distribution, expanding domestic presence, enhancing operational efficiency, and building a future-ready workforce through skill development and innovation.
With the launch and expansion of Packet Tea Division, Maa Kamakhya Associates reinforces its commitment to delivering quality Assam tea across India while contributing to regional economic growth and employment.
