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  • Madison Media appoints Rob Norman, Global Digital expert as Advisor to accelerate Digital Transformation

    Published on October 9, 2023

     Mumbai, October 09, 2023: Madison Media is delighted to announce that it has appointed Rob Norman as an Advisor to accelerate digital Transformation at key clients.

    Rob has a wealth of experience in the Digital space – having been Global head of Digital at GroupM. He has also been CEO of GroupM, North America. Currently, he is an independent Board member at Piano, MiQ, Simpli.fi,  Nova and Hunch and is an advisor to a few other digital first companies.

    Rob Norman will offer advisory services to Madison’s top clients, introduce the agency to new tools, concepts and workflows.

    Madison Media, India’s largest homegrown independent media agency, has recently been ranked as the World’s 4th largest independent media agency by RECMA. Madison Media has also topped RECMA’s qualitative ranking chart and has done so for last 4 consecutive years with a Dominant Score. Madison Media ranks No. 1 in Vitality (based on Comp pitches – new biz wins vs losses and Momentum – awards, agency seniors, industry share)

    Madison World’s Chairman, Sam Balsara, says, “We are delighted to have Rob join us as a strategic advisor in the digital transformation space and am sure he will add a lot of value to our teams and our clients. The Advertising world has turned Digital. India with a Digital share of Adex at 40% tracks a little behind the Global average of 55% and we hope with Rob’s help to offer world beating thought leadership to our Clients.”

    Says Vikram Sakhuja, Partner and Group CEO, Madison Media & OOH, “I have had the privilege of working with Rob for many years and his insights, clarity of thought and approach to Clients’ businesses has been inspiring. I’m thrilled to be able to partner with him again in helping build the business of Madison’s Clients.”

    Rob Norman says, “I have known Sam, Vikram and Madison for many years. I am a great admirer of the business and its leadership. Independent, entrepreneurial organizations are well placed to innovate with speed and agility. I am excited to spend more time in India, it’s a country I love and a country rich in opportunity.”

    Madison Media is a part of Madison World, India’s largest homegrown communication agency group established in 1988, that handles media planning and buying for clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.


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