Mumbai : Madison Media Infinity, a unit of Madison World has recently won the Media AOR for Samsonite India. The agency will be responsible for both traditional and digital media mandate that includes TV, Print, Radio, Cinema, Outdoor and Digital.
Samsonite India is a leading travel luggage brand, is known for its durable, stylish and innovative products. A subsidiary of the global Samsonite International, the brand offers a wide range of luggage, backpacks and travel accessories designed to meet the needs of modern travellers. The company also has brands like American Tourister and Kamiliant in its portfolio which the agency will work on.
Speaking about the agency’s appointment, Anushree Tainwala, Vice President, Marketing, Samsonite India, commented, “Samsonite has always been at the forefront of creating high-quality, durable luggage & travel accessories with a strong focus on innovation, continually adapting to evolving consumer needs. This strategic partnership with Madison, known for their impactful & integrated media strategies, is a perfect match to further propel our brand’s leadership in the market. With a shared commitment to innovation and excellence, Madison’s expertise will play a key role in our vision to make Samsonite brands the preferred travel companion in India.”
Commenting on this win, Abhik Banerjee, COO, Madison Media Infinity, said, “We are excited to partner with Samsonite India and look forward to driving impactful media strategies across both traditional and digital platforms to strengthen their brand presence.”
Madison Media, India’s largest homegrown communication agency, is the World’s 4th Largest Independent Media Agency as per RECMA. Madison Media also tops RECMA’s qualitative ranking chart for the last 4 consecutive years with a Dominant Score. At recent E4M’s Media Ace Awards, Madison Media won the title of, ‘Independent Agency of the Year 2024’, the agency also won TV Media Agency of the Year for the 5th consecutive at the E4M Prime Time Awards 2024.The agency is ranked the 2nd Most Powerful Media Agency by The Economic Times Brand Equity Ad Agency Reckoner in addition to winning over 500 awards since 2020.
