Mumbai, Maharashtra, India: Madison World, one of the leading communication conglomerates in India, has decided to implement a business management and information system to integrate and streamline operations. Blue Star Infotech Ltd, a global provider of software solutions for the mid-market, has been selected as the IT partner for the project. Blue Star Infotech will put in place Microsoft Dynamics Navision ERP solution.

The Indian advertising industry is bouncing back strongly with reviving marketing budgets across sectors as companies aggressively try to acquire consumer mindshare. “The advertising market has sprung back with a vengeance. Our group is rapidly growing through new clients in existing businesses and through diversification into new communication areas. We want to facilitate this rapid growth by streamlining processes and further improving service quality to our clients with the help of a group wide ERP solution” said RSR Murthy, CFO Madison World. Madison has twenty units across ten specialized functions employing over 800 professionals across India, Sri Lanka and Thailand.

“It is very impressive to see professional consultancy firms like Madison realizing the potential of ERP solutions and the impact it can create on improving their servicing quality. This IT-driven business solution will not only help Madison in better operations management but will also enable the group to better manage its people and knowledge assets” said Satish Gaonkar, Vice President-Consulting Services, Blue Star Infotech Ltd. “The advertising industry is one of the most information intensive industries where professionals engage with a very wide set of audience. On one side we have over 200 clients across 20 units and the other we have a network of 400 TV channels, 700 publications, 270 radio stations and a rapidly growing digital media (mobile and Internet). A better IT-enabled framework will help us organize and collaborate better internally and externally while we also maintain client confidentiality” opined Murthy.