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  • Mahindra Group announces 2022’s first alfresco drive-out festival via ‘Open Drive’ – a revitalizing weekend packed with adventure and musical treats

    Published on December 23, 2021

    • Mahindra Open Drive (MOD) returns in an all new avatar, with a promise to deliver a drive-out glamping festivalexperience like never before
    • This edition will be held on 29 January 2022 (last Saturday of The month) at Camp Max, KaloteMokashi (on the outskirts of Mumbai and Pune)
    • In a bid to bring diverse corners of the country closer, each edition of MOD will travel to new destinations and bring alive fresh curations of music and culture that will compliment the chosen location
    • Audiences can getaway from the mundane WFH routine and pool up with their friends and family for a day long curated festival of awe, following all relevant social distancing protocols
    • The festival will stay true to being an ‘open drive’ via a celebration of culture, adventure and music. The first edition will include India’s best motley crew of talent including Benny Dayal&Funktuation ft. The Hornfalkes, The Local Train,  TabaChake and many other renowned artists alongside a line up of thrilling adventure activities.

    Mumbai : India-based global billion-dollar enterprise – The Mahindra Group – presents ‘Mahindra Open Drive 2022,’ an exciting weekend celebration of music, arts and culture. India’s first live, nomadic, drive-out festival, Mahindra Open Drive (MOD) is a music driven, adventure and cultural glamping weekend that aims to bring diverse corners of the country closer by traveling to new destinations and bringing to life fresh curations of music and culture in each edition.

    To be held on the last Saturday of January aka January 29th at Camp Max, KaloteMokashi, MOD is decidedly a fitting reason for individuals to steer away from their busy schedules and escape into a thrilling weekend of fun activities to enjoy with their friends and other like minded people. Nestled in the valley of Mount Max and overlooking the clear blue waters of Lake Kalote, Camp Max is considered to be one of India’s most premium campsite hosting an Amphitheater, glamping, adventure activities and much more, making it the perfect destination for the Mahindra Open Drive fest. The campsite is located off the Mumbai-Pune highway and situated between Karjat and Khopoli, making it easily accessible by road for Mumbaikars as well as Punekars.

    In this first, all new avatar, the fest has set sights on unleashing the indie spirit of Western India via a rustic camping theme that combines music, culture and adventure, while bringing people together in the midst of nature to reconnect with it. Readying attendees for a day full of revelry, the day-long festival will begin at noon on Saturday, where fellow attendees can enjoy multiple activities and event line-ups while striking new friendships and making beautiful memories, following all relevant social distancing and suggested safety protocols. Those interested can also book weather-proof tents with air beds to stay the night at Camp Max and check out the following morning.

    The festival will be hosted by the uber popular ZerxesWadia and will engage its audience in a musical revelry with a buzzing line-up of India’s much loved musicians such as Benny Dayal&Funktuation ft. The Hornflakes, TabaChake, The Local Train, Peter Cat & Recording Co., Voctronica, Kamakshi Khanna, and RaghavMeattle. Alongside these, surprise art and cultural activities will also be organized for the guests to participate in.

    Equipped with comfortable and cozy tents that make it perfect for families and for groups of friends getting out of the city together, MOD aims to set a very fun, vacation-esque vibe while audiences will drive down to a day filled with adventure sports. A variety of adrenaline-rushing outdoor activities, such as kayaking, zip-lining, archery and pottery, also await.

    Staying true to it’s ethos of being ‘vocal for local’, MOD’s festival Souk will promote local homegrown artisans via a handpicked array of boutique food, art and lifestyle brands that have an Indian origin story and who, at their core, hold sustainability dear to their hearts.

    “We chose to bring the Mahindra Open Drive festival at a time when many are looking for a way to get away from their homes and reconnect with the outside world, especially nature. At the heart of it, the new edition of MOD is built to promote the culture of  driving out, which is why we chose 29th January (the last Saturday of the month) for the drive so that we can encourage as many people as possible to kick start 2022 on a refreshed and positive note,” mentionsJay Shah – Vice President, Cultural Outreach – Mahindra Group.

    “The festival serves as an enabler and reminder for people to break away from the screen and the hectic city lives they have led during the pandemic, and experience a rejuvenating, positive time through cultural bonding and entertainment. Via this thrilling drive to Kalote, we can start out on an adventure together, spend time relaxing, listening to good music and connecting with friends, old and new. Through the Open Drive festival, people will get an opportunity to be out in the ‘open’ and explore local artistry via food, art, music and so much more  – making it one of the best experience-rich weekends at the onset of 2022,” he further adds.

    Mahindra’s ‘Open Drive Festival’ 2022 is conceptualised, programmed, promoted and delivered by Hyperlink Brand Solutions Pvt. Ltd. and will be held at Camp Max on 29th January 2022. It will commence at 12:00 (noon) and culminate by 11 PM. While “early bird” tickets are 999/- (per ticket), general tickets are priced at Rs 1499/- (per ticket). Bookings are now open on https://insider.in/mahindra-open-drive-jan29-2022/event 


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