APN News

  • Thursday, February, 2021| Today's Market | Current Time: 10:44:34
  • Manju Warrier and Kalyani Priyadarshan come together for Kalyan Jewellers’ #TrustIsEverything ad

    Published on February 25, 2021

    Keeping with the Kalyan Jewellers’ tradition of Trust Series Ad Films, the brand launched the 6th edition of its #TrustIsEverything campaign with a digital film starring brand ambassadors Manju Warrier and Kalyani Priyadarshan. This reimagined rendition of Kalyan Jewellers’ Trust series exhibits the emotion of ‘Bharosa’ through the storyline of wedding celebrations while highlighting the brand’s Muhurat Bridal Collection – an integral part of all Indian weddings.

    One such sequence in the ad shows Manju Warrier and Kalyani Priyadarshan, in beautiful Kanjivaram sarees preparing for a wedding. Manju is seen helping Kalyani adorn a radiant green and pink stoned choker, reassuring her that with this look, the groom won’t be able to keep his eyes off of her. In the end, the shot pans out to the mandap where Manju looks affectionately at Kalyani sitting with the groom, getting married. Apart from the ad, the off-screen chemistry between the two actors also stood out, displaying pure understanding in the bond that they share with one another.

    The ad also features all global and regional brand ambassadors of Kalyan Jewellers as they come together to celebrate their different identities, languages, cultures and traditions, woven together by the emotion of Trust. Kalyan’s national brand ambassador Amitabh Bachchan digitally launched the film on social media.

    Watch the ad here: https://www.instagram.com/p/CK3s5HLhsse/