New Delhi :  JRE School of Management has today announced a tie-up with Dr. Philip Kotler to establish the first ‘Kotler Centre of Excellence’ (KCoE) in India. To be hosted at the prestigious JRE School of Management at Greater Noida, the KCoE will undertake cutting edge research in the field of Marketing to bridge the gap between academia and industry.

Speaking on the tie-up, Prof Stephen Rawlinson, Academic President, JRE Group of Institutions said, “The Kotler Centre of Excellence is being created with the aim of creating knowledge resources which will benefit India’s marketing scenario and the management ecosystem as a whole This will be the first Kotler Centre of Excellence in India, and its stated objectives will be to conduct research on issues and opportunities at the ‘Bottom of the Pyramid’ (BoP) – as defined by C.K. Prahlad . The KCoE will also design and offer Management Development Programs and Certification/Diploma Courses for corporate executives.  These courses will be developed with the active participation of renowned professors from across the world along with Indian professors and marketing practitioners.”

The Kotler Centre of Excellence would also have a social incubator component which would develop projects and resources for people who are at risk of social exclusion because of their socio economic backgrounds, lower income and lower education.

Mr. Harpreet Singh, President, JRE Group of Institutions said, “It gives us immense pleasure to launch the Kotler Centre of Excellence in India. JRE School of Management is India’s fastest growing management school and aims to emerge as the No. 1 marketing management institute in the country in the near future, just the way Kellogg School of management is the best marketing institute in the world.  This partnership with Dr Philip Kotler in creating the Kotler Centre of Excellence at JRE is an expression of our commitment to positioning JRE as the leading academic institution in South Asia.”

“We will develop linkages with other Kotler Centers of Excellence across the world and benchmark best practices in the Indian marketing milieu. Also, we will explore opening more KCoE center across the country in the near future”, he added.