The new colour cosmetic range forges the company’s extensive beauty experience in a palette full of lip colours, foundation sticks, compact powders and kajal
Leading omni-channel beauty retail chain Health & Glow, has announced its very own brand launch in the space of quality colour cosmetics. The company’s latest launch, H&G Cosmetics, offers a fresh assortment of vegan, cruelty-free everyday makeup products.
After having spent over two and a half decades addressing wants and needs of consumers in the beauty industry, Health & Glow is uniquely placed to understand the experience that consumers seek from their makeup. H&G cosmetics has come into existence with this understanding, coupled with in-depth research on current consumer needs and the best of what’s trending in the space.
A range of daily wear colour-cosmetics for all those who like to try new, trendy products, is the first step in reaffirming the brand’s legacy in the cosmetic space. With product prices modestly starting at INR 199, H&G cosmetics has set the stage to extend the company’s vision of merging quality product experience with affordability to the colour cosmetics space as well.
H&G Cosmetics’ debut collection revolves around the theme ‘Work, Play and Party’ and currently features 22 shades of Liquid Lip Colours, 23 shades of bullet Lipsticks, 2 in 1 Foundation Stick in 7 shades, Compact Powder in 3 shades and retractable Kajal in 5 aesthetic tints. These affordable, high quality products shall be available at Health & Glow retail touch points across India as well as on the brand’s mobile app and website.
Speaking about the launch, Mr. Venkataramani, CEO, Health & Glow said, “The beauty industry has shown an impressive growth with the emergence of new-age brands and beauty influencers. This trend has pushed the brands to become more aggressive and innovative in their approach. With H&G cosmetics, our aim is to provide a range of daily-wear makeup products that will deliver a rich product experience given the price. At H&G, we have endeavoured to follow tech-savvy and new-age ways to provide consumers comprehensive beauty solutions with an enriching experience. We are certain that our new range of cosmetics will make a perfect choice for the Indian skin with the right assortment of shades. Makeup is all about fun and expression, and we want consumers to experience that everyday with H&G cosmetics!”
According to a recent report by Mordor Intelligence, India Cosmetics Products Market is projected to grow at a CAGR of 4.23% during the forecast period 2022 – 2027. Colour cosmetics dealing in facial makeup capture a substantial segment of the Indian market. Secondly, the cruelty-free, vegan beauty category has been booming for a while across the globe, and its awareness is sure to affect and alter the Indian market in the near future. With the alert Indian consumer, it shall no longer be possible for brands to get away with harsh ingredients and unfriendly product compositions. H&G Cosmetics has prioritized these preferences and has customized the range to the varied types of Indian skin and texture. All products of H&G cosmetics are dermatologically tested and paraben-free.
With over 170 stores across the country and a wide-ranging portfolio of 10,000+ products, Health & Glow has been dominating the personal care space for more than 25 years.