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  • Mauj Mobile gets exclusive distribution rights with leading music consortium

    Published on August 2, 2010

    Partners with INRECO, Hindusthan, Manorama Music, JS Audio, Vani & Audio Tracks

    Strengthening its musical & mobile content positioning in the country, Mauj Mobile, India’s leading content and mobile marketing services provider, today announced its partnership with country’s major music labels like INRECO, Hindusthan, Manorama Music, JS Audio, Vani and Audio Tracs. Having a pan-India reach, the combined consortium of music labels hold a significant market share of catalogue music & movie content across Tamil, Malayalam, Punjabi, Marathi and Bengali speaking markets.

    Music and movie enthusiasts across India can now address a wider repository of approximately 15,000 tracks of music and also avail a mixture of interactive content of films in the form of Ringtones, Graphics, Video Clips, CRBTS, Themes, Animations as well as Colour Logos, which will be distributed by Mauj Mobile. With the consortium releasing hit movies from across regions, mobile consumers will now have access to 40-50 new tracks every month across various genres right from  retro music, bringing in the nostalgia value, to classical to devotional songs and would also help the consortium to market their upcoming movies. Adding up to the innovativeness, consumers can now download Full Songs of some of their leading singers like  Ilaiyaraaja, Padma Shri K.S Chitra & and a galaxy of artistes from the Bengali Film Industry like Shreya Ghoshal, Babul Supriyo, Srikanta Acharya and Anesha along with availing special features like Dialogue Tones and Video Ringtones.

    The three year and extendable partnership gives Mauj exclusivity to distribute its content over all mobile channels. Mauj Mobile already holds a large mobile consumer base garnering remarkable download numbers and is planning to expand its market across regions in the country.

    Commenting on this development, Mr. Badri Sanjeevi, Chief Operations Officer, Mauj Mobile says,”Mauj has always been a regional content specialist and this deal re-confirms Mauj’s forte and understanding of the content of this region in particular. With this initiative, we are looking forward to leveraging our niche experience in the southern markets as regional content has very significant revenue potential for both Mauj and for telecom operators.”

    Mr SL Saha, Director, INRECO, Hindusthan labels says, “We have recognised the potential of this upcoming market and wish to reach our audiences through the mobile platform across India and deliver the latest music content. Mauj is known for having developed some highly innovative and exciting content and therefore we are delighted to partner with them and look forward to a successful relationship.”

    Padma Shri recipient and six time national award winning playback singer, Chitra, commented, “Accessibility is the need of the day and this tie up will help music lovers to enjoy their favorite music at the touch of a button.”

    About Mauj Mobile:

    Mauj Mobile is a part of the People Group that owns large digital properties like Shaadi.com & Makaan.com. As India’s leading mobile VAS enabler, Mauj provides technology, content aggregation and destination management services to Indian Telco’s and Media companies. It is also widely regarded as the pioneer of Mobile Marketing in India, having executed over 150 integrated campaigns for leading Advertising Agencies and their Brands like Cadbury, Colgate, Nokia, Lee, JnJ etc. as well as for partnering BSNL, IDEA and Airtel for mobile inventory management & sales.

    About the consortium:

    The consortium consist music labels like INRECO, Hindusthan, Manorama Music, JS Audio, Vani and Audio Tracs. The companies are based out of Chennai, Kochi and Kolkata. Each company has record labels of 250 to 7000 music tracks. The consortium also has music contents across all regions.