Mumbai : Max, the leading value fashion brand in India along with Femina – India’s first and largest read women’s English magazine, kick started the Max Women’s Festival – a fortnight long extravaganza, to mark celebration of women’s day. The women’s fest outlines the importance of women’s empowerment by enabling education, awareness & building careers for women through the various vocational initiatives organized by Landmarks CSR – Life Trust.

Taking the excitement several notches higher was the presence of Bollywood star Vaani Kapoor, who launched the Women’s Day campaign ‘Wear it Proud’ in association with Femina and unveiled the Max’s latest Spring Summer’14 collection.

The women’s festival has kick started across max stores in cities like Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, Pune & Delhi & NCR. The festivities will consist of a host pampering sessions like nail art, foot spas, fashion makeovers, a course on makeup and even a ‘Do it yourself’ session. Additionally, for every Rs 5 donation made by shoppers towards Life Trust’s initiatives, Max will also contribute Rs. 5/- towards the cause.

Commenting on the association, Vasanth Kumar, Executive Director, Max Fashion said, “I would like to take this opportunity to wish each and every woman a very happy women’s day. As a responsible corporate we are committed to the cause of empowering women through Life Trusts various initiatives of providing education, awareness and vocational training. In addition to this we look forward to giving our consumers a day to remember this womens fest with special pampering sessions that will truly make them look good, feel good with Max!”

Soure : Lokesh Shastri