New Delhi: MaXposure Media Group (MaXposure) has bagged the contract for publishing Biman Bangladesh Airlines’ inflight magazine. The national carrier of Bangladesh flies to 18 destinations, including 14 international 
MaXposure Media Group is scheduled to bring out the bi-monthly issue of Biman Bangladesh Airlines ’ (Biman) inflight magazine from September 2013 onwards. Keeping the airline’s wide network in mind, the magazine would be bilingual – to be published in English and Bengali. The name of the magazine will be announced soon.
Speaking on the occasion Prakash Johari, Managing Director & CEO, MaXposure Media Group said, “I am proud to announce that MaXposure Media Group has won the bid to publish Biman inflight magazine. This is inline with MaXposure’s Internationalisation strategy. Bangladesh with a population of 163 million enjoys a GDP growth of 6.1% and this makes it an ideal time for us to enter this growing market. Bangladesh is a strategic market for us and we intend to play a key role in its publishing industry.”
Kevin J Steele, Managing Director and CEO, Biman Bangladesh Airlines said, “Biman Bangladesh Airlines is delighted to be working with MaXposure (G+J) on the new Biman inflight Magazine. MaXposure (G+J) has a pedigree of working with top quality brands like Lufthansa and Mercedes, which adequately reflect the brand aspirations of Biman. This is a win-win situation for both parties, and Biman is delighted to once again have a quality inflight magazine to offer its customers, yet another step in its major refocus on the customer.”
In the inflight segment, MaXposure currently publishes Shubh Yatra, the inflight magazine of Air India – India’s national carrier as well as Spiceroute, the monthly inflight magazine of SpiceJet Airlines. After consolidating its position in India, the company has recently entered the international market after bagging the magazine publishing rights of Fly Africa, a South African low cost airline. With Biman Bangladesh Airlines’ magazine, MaXposure has put its mark in South Asia as well.
Talking about the soon to be launched inflight magazine Vikas Johari, Publisher & COO said ”With MaXposure’s experience in publishing several global inflight magazines, we are looking forward to delivering an equally exciting world-class magazine for Biman. The magazine would aim at not only giving a pleasant reading experience to the flyers but also act as a mouth-piece to communicate with its stake holders.”
Source : Abhinav.Sood