AUSTIN, Texas:MediaScience, the global leader in scientific, lab-based measurement of consumer interaction with media and advertising, today announced the hiring of Raustin Memon who joins the company as senior vice president, Marketing and Growth. In this position he will drive corporate growth into new business segments, guide efforts in public relations, and direct marketing strategy. 

Most recently, Memon served as the head of marketing and growth at The Bee Token, a San Francisco-based blockchain competitor to Airbnb, where he forged key partnerships with blockchain companies, large vacation rentals and hotel chains. Prior to the blockchain-firm, Memon spent two years at Uber launching Uber Eats in the Pacific Northwest market. Before Uber, Memon co-founded and was CEO of two startups; a renewable energy biodiesel firm and a mobile application for restaurant dining.
Memon rejoins former Uber colleague Phillip Lomax, SVP of business development for MediaScience. Together, Lomax and Memon helped the tech giant grow Uber Eats into the market leader during their tenure at the company. 

“Raustin has demonstrated through his entrepreneurial and start-up leadership the capacity to help MediaScience bring its influence to new spheres,” said Dr. Duane Varan, founder and CEO of MediaScience. “MediaScience is dedicated to becoming the go-to source for communication, research, measurement, and insights – differentiated as an academia-founded, science-driven organization – and we’re looking forward to Raustin’s help in accelerating our growth into new arenas.” 
“I was attracted to joining MediaScience due to its groundbreaking approach. Solely relying on stated response does not always capture the full picture, especially when considering the disconnect between a person’s emotions versus their rational thoughts. MediaScience examines responses at a biological level by going directly to the source to find insights that would normally be unattainable to marketers. The company is the industry leader in neuromarketing for media and advertising, and I plan to expand their reach into new sectors,” said Memon.