• 5-day campaign to spearhead awareness around powerful performance and advanced capabilities of MediaTek powered smartphones and smart devices
• Aims to reach end-consumers and educate them on various chipsets powering high-performance devices

Mumbai: In an effort to educate consumers about MediaTek’s leading position in powering popular brands and their product lines, MediaTek, the world’s 4th largest global fabless semiconductor company and a frontrunner in the smartphone chipset segment, has rolled out a new campaign ‘MediaTek Days’ on Amazon. The 5-day campaign, from September 27 to October 1, 2021, is aimed at enabling consumers to choose the best device for their requirements and make informed buying decisions.

MediaTek is a global market leader in chipset technology, powering power-efficient and incredibly intelligent smartphones and smart devices including Smart TVs, Voice Assistant Devices, tablets, wearables, Wi-Fi routers, smart home and IoT devices among others. Focused on bringing great technology to everyone, MediaTek Dimensity 5G Series and MediaTek Helio 4G Series will be under the limelight during MediaTek Days on Amazon. The initiative will also help consumers decide which smartphone is best suited to their personalized requirements, be it advanced photography, optimal gaming, or 5G readiness.

The MediaTek Dimensity series offers incredible performance features like fully integrated 5G, superlative photography and video streaming experience, and incredible gaming, bringing customers bold, progressive and innovative thinking, along with brilliant technology. MediaTek’s Dimensity 5G series powers premium and flagship devices with the Dimensity 1000, 1100 and 1200 families, as well as a range of mainstream devices for the broader global market, powered by the MediaTek Dimensity 700, 800 and 900 series.

The 4G focused MediaTek Helio family of chips features innovative series such as the MediaTek Helio G (where G Stands for Gaming) is aimed at bringing consumers the best 4G smartphone experience possible.

The MediaTek Days campaign will help end consumers better understand the technology which shapes the incredible experiences they get out of it.