by Sachin Murdeshwar

While the country has been dealing with the pandemic, gynaecological concerns of women have remained unmet. Even as more people are talking about the otherwise hushed topic of women’s health, accurate information and assistance is not easily available to women themselves. To bridge the communication and awareness gap, MediBuddy-DocsApp, a digital healthcare platform and Sirona, an award-winning product innovation brand, committed to solving feminine intimate hygiene have together launched a campaign. The campaign entails a reward of Sirona’s intimate care & hygiene kit for MediBuddy-DocsApp users, who consult for gynaecological issues and further subscribe to the annual membership, i.e. MediBuddy-DocsApp Gold.

Commenting on the collaboration, Mr. Deep Bajaj, Founder and CEO of Sirona said, “In a time when women’s intimate health and hygiene concerns are slipping through the cracks deepened by the pandemic situation, Sirona aims to solve them proactively. We believe MediBuddy-DocsApp’s top-notch medical consultation services paired with Sirona’s thoughtful solutions can comprehensively solve women’s health concerns. These are critical to the wellbeing of women and in turn the society and economy of the country.”

Mr. Satish Kannan, Co-founder & CEO, MediBuddy-DocsApp said, “As a brand dedicated to healthcare, we strongly believe that the first step to solving any issue is by talking about it. By collaborating with Sirona, we will be encouraging women to bring intimate hygiene out of the closet and address their health issues instead of suffering in silence.” 

This campaign would open suitable communication channels for women to solve their concerns and additionally bring the best intimate hygiene solutions to their disposal for optimum care and wellness.

The intimate hygiene kit by Sirona includes everything required to meet the unique needs of women, particularly young mothers—PeeBuddy Female Urination Device (using which women can Stand & Pee), intimate wipes, 100% herbal pain relief patch, maternity breast pads, sanitary pads, oxo-degradable diaper disposal bags, herbal mosquito repellent solutions etc. The MediBuddy-DocsApp Gold service on the other hand, will allow the user unlimited consultations to a specialist doctor across 18 departments anytime & anywhere. Giving them the comfort to consult for any healthcare-related issues, no matter how minor or major. 

MediBuddy-DocsApp, the digital healthcare platform has seen a spike of about 34% in the number of gynaecological consultations received in the era of COVID. By maintaining proper intimate hygiene & timely doctor consultations, women can avoid vaginal problems like – abnormal vaginal discharge, vaginal irritation, vaginal dryness, unnatural odour, vaginal infections and long-term fatal diseases, including cervical or ovarian cancer.