Anyone who has an online presence has heard of the Hindi fact sharing platform called RochakTathya . The brand belongs to larger media house – Golden Cube Digital Media, and was founded in 2017 by TusharGaneriwal. It is essentially a current affair sharing portal with more than 2.6 million followers on Facebook and 1 million on Instagram. Their posts are shared all over the internet, and you’ll be surprised to know that over 3 crore people 
However, dependency on social media algorithms is not sitting well with Tushar. Due to their unpredictability and unreliability, he wants to shift his focus to app-based monetisation. The young entrepreneur wants to launch an app based on RochakTathya’s content that will give him much more control on how his content is shared and presented on the internet.
RochakTathya’s humble beginnings and Ganeriwal’s history
With the inception of the digital revolution, every Indian was soon able to access the internet. Tushar noticed that there was no dearth of content for the elite, English-speaking upper middle class, but there was a huge void when it came to content curated solely for a Hindi speaking audience. He decided to tap into this unexplored niche. The result is RochakTathya
But things weren’t always as easy as they seem on paper. After he monetised his brand, Ganeriwal started earning a stable income which made his parents suspicious. They were worried their son was involved in an illegal drug racquet or some other illicit activity. They pressurized him to stop, but Tushar persisted. He explained the concept of digital marketing to them with great difficulty. In order to devote full time to his brand, he also had to drop out of school and write his senior secondary exams externally. Eventually, everything worked out and now he is studying business administration in Mewar University.
Ganeriwal is one of those people who have a humble beginnings. He saw an opportunity when no one did. When big media houses and digital marketers were focused on English content, he decided to take a risk and create RochakTathya for a Hindi audience. With his perseverance, out of box thinking and entrepreneurial attitude, Tushar built one of the most famous Hindi platforms on social media in the country.
A sneak peek into the workings of RochakTathya
Tushar has quite a deep understanding of the algorithms followed by social media platforms. He uses this knowledge to create content for RochakTathya. An example of his approach is making sure that the team creates content quickly. As soon as a new topic starts trending on social media or starts creating a buzz in the online space, he gathers his team to research, create and share content on the topic within 30 minutes. This strategy has led to three times more engagement with the audience and wide reach.
Such intelligent methods are what have kept RochakTathya far ahead of its competitors. Ganeriwal has revealed that these types of posts also bring in more followers. Besides, he has a hard-working attitude towards his brand. Numerous times, he has returned to the office late at night to create content around a new topic and plan feed of the next day. Tushar does not find any of this tiring, in fact, he thrives off of the hard work. He says that he loves the career he has chosen and is willing to dedicate time and effort towards it.
Challenges faced by RochakTathya
Running a current affairs platform is difficult – creators have to be quick about collecting facts of a story, checking their reliability, and be smart about what to include and what not to. RochakTathya team faces similar challenges on a daily basis. Although it is near-impossible, they manage to curate content and meet deadlines every single time. Finding sources, making sure they are reliable, and fact checking everything before hitting the publish button – these are just some of the duties of this team. The high-pressure environment leaves no room for excuses and mistakes. It is no wonder, therefore, that TusharGaneriwal is one of the few people who have managed to establish such a brand and grown it to such heights.
RochakTathya future plans
3 months after inception, the platform had gained 1 million followers. It also collaborated with big media houses .
In the future, Tushar wants to focus on video-based content. He also wants to launch an app that can distribute his content in a more organized and categorized way. He also wants to change the monetization method of his brand, so that it is not dependent on social media algorithms. This came about as a result of many of his readers complaining about not getting RochakTathya’s posts on their newsfeed. Tushar wants to design his app in such a way that his fans can access his content without any hindrances. He also wants to add a feature that will allow users to personalize content delivery as per their desires.
Ganeriwal ultimately aims to provide branded content without compromising user experience. For an 18-year old entrepreneur, he has achieved quite a lot. Anyone who wants to make their mark in the digital world can earn a lot from this young man.