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Mercedes-Benz India creates a new record in Indian luxury car market – achieves highest-ever monthly sales in July 2010
Published on August 2, 2010
Month of July 2010: Sold over 520 units and records growth of over 
80% over July 2009 (July 2009- 288 units)
Strong demand for SUV’s with over 60 units sold in July 2010 alone vis-a-visa 140 units through the entire 2009 (January to December 2009)
Dr. Wilfried Aulbur (Managing Director and CEO, Mercedes-Benz India): “Our SUVs impressed one and all during our 5 city ‘StarDrive Experience’. The demand for the GL and M-Class reflects the confidence and pride of ownership associated with our SUVs. The E-Class also continued its winning streak with 210+ units in July 2010 and a growth of almost 250% over July 2009. The E-Class a favorite of critics and customers alike continues its strong growth with 1250+ units sold since January 2010: a growth of 150% over Jan-July 2009.”
August 2, 2010. Pune – The monsoons have not dampened the spirit of the Mercedes-Benz enthusiasts in India – if anything it has stimulated their sales even further. Mercedes-Benz today announced its “highest-ever-month” of sales in its 15-year long history in India. The company sold a total of 521 units which is a growth of 80% over corresponding period previous year (288 units in July 2009). Driving the record numbers was the E-Class with 212 units and the SUVs which witnessed the highest sales ever in any given month (the SUVs GL and M-Class sold 62 units in July 2010, almost half of the annual numbers of SUVs sold in 2009). The Jan-July 2010 numbers were also impressive with 2922 units and a growth of about 80% over 2009 (Jan-July 2009 – 1670 units).
Dr. Wilfried Aulbur Managing Director and CEO of Mercedes-Benz India: “July has been the best ever month in the history of Mercedes-Benz in India. Jan-July 2010 also has been a period of strong growth for us. While numbers are encouraging statistics, they are not the only focus for us. Commitment to exciting products, world-class ownership experience and engaging customer programs will continue to be our focus areas towards appreciation of our customers for Mercedes-Benz.”
Note: All numbers indicated in the statistics are “Wholesale” numbers only. (Wholesale refers to the actual number of cars invoiced by the manufacturer to the dealer).
