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Mercedes-Benz India sets new standards in dealership experience with “Star Fascination Fest 2010”

Mr. Suhas Kadlaskar, Director - Corporate Affairs, Human Resource & IT, Mercedes-Benz India (standing to the right of the kiosk) along with Mr. C.V Bhandari (Director, B.U Bhandari Motors Pvt. Ltd) –(next to Mr. Kadlaskar) & Mr. Deven Bhandari (MD, B.U Bhandari Motors Pvt. Ltd) (standing to the left of the kiosk) unveiling the distinctive “Inspired by Mercedes” collection by the ace designer Manish Arora at the roll-out of the ‘Star Fascination Fest 2010’ in Pune at the Mercedes–Benz B. U. Bhandari Showroom

Pune: Mercedes-Benz India announced the roll-out of the ‘Star Fascination Fest 2010’ in Pune. This event saw the unveiling of the distinctive “Inspired by Mercedes” collection by the ace designer Manish Arora.

“Mercedes-showrooms have been designed with the whole family in mind. The objective is to engage people with the innovations and stories that have shaped automotive history and ignite young people’s passion for the future. At the same time, the premium segment is a statement of the lifestyle of the customers and Mercedes-Benz showrooms across the country reflect this approach of the brand. Our dealerships offer an experience far beyond car-ownership. They are a lifestyle statement complete with gaming consoles, designer accessories, high-end café, interactive virtual experience zones and drives total brand experience.” Mr. Suhas Kadlaskar, Director – Corporate Affairs, Human Resource & IT, Mercedes-Benz India.

Experience: Mercedes-Benz India extends a state-of-the-art customer care concept for all their dealerships across India. The several brand experiences introduced across all Mercedes-Benz dealership include: ‘Range of exclusive car displays’ – C-Class, E-Class, S-Class, CLS-Class, GL-Class, E-Class Cabriolet & E-Class Coupe; SLS AMG Play Station – 3D simulator ride that offers a first hand virtual driving experience of the gull winged SLS AMG; ‘Mercedes-Benz Experience Zone’ – Interactive applications that offer the complete profile of Mercedes-Benz products, 360 degree view of all car models, colour configurator, product images, brochures, technical specifications details, videos at a single touch; ‘BlueFi Technology’ – Product contents delivered to every visitor via Bluetooth technology; Mercedes-Benz accessories and Mercedes Magazines.

Lifestyle: Retail launch of exclusive collection- “Inspired by Mercedes” by renowned fashion designer. Manish Arora drew inspiration from the fascinating cars for the Pure Fascination Collection. The collection showcased was engineered with immense passion and detail for luxury for evoking a new sense of fascination into the world of fashion. The new Fascination Line for Mercedes-Benz was a tribute to the brand’s style, sophistication and elegance.  With this association Mercedes brings in young, vibrant, colorful energy whilst retaining the sophistication and class of the Brand. The ensemble would retail clothes and accessories from the new ‘Inspired by Mercedes collection. Priced between Rs 3,500 and Rs 5,000, these exclusive products designed by Manish Arora shall be retailed across Mercedes-Benz dealerships & Manish Arora outlets.

Passion: True to its name’s Spanish meaning of ‘charm’ or ‘grace,’ Mercedes has always proved its worth through the advanced technology and timelessly elegant design of its vehicles. In fact, even the first automobile to bear the Mercedes brand in 1901 took the market by storm with its extraordinary design. Ever since, the Mercedes-Benz brand has been the embodiment of automotive excellence. Firmly established among international luxury brands, it is also a hallmark of exclusive living. Mercedes-Benz as a brand is more than just cars…. it is about lifestyle and passion.

Globally Mercedes-Benz and lifestyle go hand in hand and the brand enjoys significant connect with fashion. The Star Fascination Fest 2010 stems out of this very strong lifestyle appeal that offers a rewarding experience to the car aficionados, technology fans and fashion enthusiasts who visit the dealership. Visitors at the Mercedes-Benz dealerships will enter an experiential and interactive world that immerses them in the passion, heritage, values and innovation of the Mercedes-Benz brand.

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