Chennai: In an effort to promote ‘Road Safety’ towards a sustainable future & contribute to the ‘National Road Safety’ initiative, Mitsubishi Corporation India, Metal One India and Isuzu Motors India jointly undertook a yearlong Road Safety CSR initiative in and around SriCity region (Chittoor District), Andhra Pradesh during 2018. The initiative focused on increasing road safety awareness and measures to reduce road accidents in and around the region. Concluding the first year agenda, ‘Road Safety Equipment & Tools’ were donated to local authorities.

Road Safety Awareness program was organised to the Bus Drivers who transport employees to the factories located in SriCity to commemorate this occasion with the support of District Transport Department.

As part of the initiative, ‘Electronic Safety Message Display System’ was inaugurated by Shri. S.A.V Prasada Rao (Joint Transport Commissioner – Road Safety, Govt. of Andhra Pradesh) in the presence of District Transport Commissioner, Shri. N. Sivarama Prasad DSP, SriCity, Smt. Vimala Kumari, District Fire Officer, Shri. E. Peddi Reddy and Mr. Ramesh Subramaniam – President & CSR In-charge SriCity.

Besides, ‘Emergency Rescue Equipment & Tools’ were presented to the authorities by Mr. Mamoru Yokoo – Mitsubishi Corporation India, Mr. Nobuyuki Onishi – Metal One India & Mr. Ken Takashima – Isuzu Motors India, to commemorate the 30^th National Road Safety Week 2019, being held between 4^th and 10^th February, 2019.

The road safety initiative undertook by the three companies included activities such as Route Risk Assessment study on NH16, covering a total distance of nearly 75 km from Chennai to Sulurupeta via SriCity, Road safety awareness campaigns in Schools & Colleges, advanced safety training for drivers, setting up an Electronic Safety message display system at the state border check-post, donation of road safety items deployed across the 12 km Satyavedu State Highway, donation of emergency tools to local police and fire authorities. The companies partnered with ‘Earth Matters Foundation’ – an NGO and Hubert Ebner India Pvt. Ltd – a road safety expert team, for implementing these activities as part of its annual CSR initiative. The initiative continues to benefit all stakeholders, including commuters, local community, drivers, schools & colleges and AP Road & Highway authorities.

Participation Certificates were given to drivers who attended the Advance Driver Training programme conducted during the period.

Commenting on the initiative, Mr. Naohiro Yamaguchi, Managing Director, Isuzu Motors India Pvt. Ltd., said, “We are extremely happy to contribute to the ‘National Road Safety’ initiative. Our efforts have helped the commuters and all community stakeholders in the region and we strongly believe these initiatives will significantly reduce road accidents and promote road safety. I would like to thank the AP transport authority for supporting us with this cause and I wish them the best in their endeavours.”

Speaking about the initiative, Mr. Eisuke Shiozaki, CMD, Mitsubishi Corporation India, said “As a global entity, we lay strong focus into various social improvement and welfare programs in each market we operate. While road safety gaining more attention in India, we are happy to extend our committed support to this cause, especially in the state of Andhra Pradesh. I sincerely thank all the officials involved for their full support in helping us to conclude various activities smoothly.”