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  • Mobile Handsets to Capture 90% of Embedded “Pico” Projector Market by 2014, Says In-Stat

    Published on August 9, 2010

    Scottsdale, Ariz. – Technologies used to project images have been relentlessly miniaturized over the past decade.  As a result many companies are now actively looking into embedding these pico projectors into an ever-expanding range of consumer products, from cellphones to mobile TV, according to In-Stat (www.in-stat.com).  Forecast shipment growth of devices with embedded pico projector modules will grow to over 20 million devices by 2014, with mobile handsets share of that market moving from its current level of 15% to over 90% by 2014.

    “Although the integration of ‘pico‘ projectors will occur across the entire CE device spectrum, the biggest push will come from the mobile handset segment,” says Frank Dickson, VP Mobile Internet Research.  “The reality is that the mobile handset market is measured in billions, creating massive opportunities for component manufactures.  For pico projectors, what makes it even more attractive is that the market is hypercompetitive, with manufacturers always aggressively looking to add new features to create differentiation.  Pico projectors is definititely a significant differentiating feature.”

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