Hyderabad :  “Behind every athlete is a loving mom.” P&G, a company that is committed to helping moms make the most of their everyday, today invited the moms of the Olympic athletes to wish their children good luck, as they go out and prove their mettle in the world’s largest sporting event. P&G through its “Thank You Mom” campaign is celebrating that special person in the lives of everyone who supports their child selflessly to help them succeed. This campaign is in conjunction with P&G’s Global partnership with the Olympic Movement to sponsor the next 5 Olympic Games till 2020.

P&G recognises the silent sacrifices that each mom makes in raising an Olympian and every mom wants to see their kids achieve their dreams at the Olympic Games. To celebrate this spirit, moms of notable sports icons Gagan Ullalmath – Swimmer and Sharath Gayakwad – Paralympic Swimmer joined hands with P&G to extend their best wishes to the entire Indian Olympic contingent.

‘The Good Luck’ team comprising of moms – Mrs Bhagyavati Bai (mother of Paralympic Swimmer Sharath Gayakwad) and Mrs. Sandhya M S (mother of swimmer Gagan Ullalmath) wished Good Luck to the Indian Olympic Contingent by signing the Good Luck flag. Thousands of good luck wishes had been collected for team India which encompasses spirit, solidarity and goodwill of millions of Indian moms supporting the Indian athletes participating in The Olympic Games. On this occasion, P&G honoured and thanked each mom of the Olympic athlete who has sacrificed her life in doing whatever it took to make her child’s life the best it could be. The company’s purpose is to make small but meaningful differences to the lives of the people who use their products every day, both in the India and around the world, such as Pampers, Ariel, Tide, Whisper, Olay, Oral-B, and Whisper amongst several others. P&G took this opportunity to also announce that they are committed to promote youth sports and consumers can help the company in its endeavour simply by buying P&G products during the months of July, August and September, and help build playground for children*

“P&G has entered into a global partnership with the Olympic Movement to sponsor the next five Olympic Games till 2020. In the spirit of this partnership, we are here to celebrate and express our best wishes to the Indian athletes representing India in the London 2012 Olympic Games. This collaboration is about bringing together our purpose of touching and improving lives and the Olympic Games’ purpose of building a better world through sports. It is also about supporting athletes and serving moms and families as a company through our brands. Through the campaign, we aim to promote youth sports in the country and consumers can help us in building playgrounds for children in the country simply by buying P&G products in the month of July till September” said Sharat Verma, Country Marketing Manager at Procter & Gamble

Akham Kom, mother of five times world champion woman boxer Mary Kom said, “I wish Mary good luck as she prepares herself for the world’s most celebrated sporting event. I am very thankful to P&G for facilitating my visit to London, and this will be the very first time that I will get a chance to see Mary perform at The Olympic Games.”

Actress and mother Sharmila Tagore said, “I wish all the athletes the best of luck. They are flying the flag for India. I know that they have worked very hard in the run up to the games, and I hope all their efforts pay off and they achieve the success they deserve.”

P&G’s purpose is to make small but meaningful differences to the lives of the people who use their products every day – both in the India and around the world. These include brands such as Pampers, Ariel, Tide, Whisper, Olay, Oral-B, and Whisper amongst several others.