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  • More than 30 Indian companies to participate in the largest edition of the Food&HotelAsia2014

    Published on March 12, 2014

    New Delhi  – More than 30 Indian companies are participating in this edition of FHA and WSA that is 80 per cent increase in participation compared to 2012 from Indian companies like Allanasons Limited, Confederation of Indian Industry, Mitora Machinex Pvt. Ltd, Pentair Water India, AKR Industry and many more. The 2014 edition of Food&HotelAsia (FHA) and Wine&SpiritsAsia (WSA), the region’s most established and comprehensive food and hospitality trade show, has made its mark by becoming the first event to max out the Singapore Expo – Singapore’s largest exhibitions venue. Occupying all 10 exhibition halls and Max Atria, FHA and WSA, organised by Singapore Exhibition Services (SES), will be held from 8 – 11 April this year.

    The event spans a total of 100,000 sqm, an eight per cent increase in size from 2012. It is the largest edition in the event’s illustrious 37 year history.  This year, industry buyers can expect to source from a gathering of 2,800 exhibitors from 70 countries/regions and 54 group pavilions at FHA. Offerings span across all aspects of the food and beverage (F&B) and hotel industry, such as food products, bar and kitchen equipment and supplies, food processing equipment, hotel amenities, tableware and hospitality technology, among many others.

    Mr. Stephen Tan, Chief Executive of show organiser SES, who has nurtured the show over the last 30 years says, “As industry pioneers we wanted to create a platform where local and regional food and hospitality businesses could benefit from what was available in the global market place as it was not easily accessible back then.  Over the years, FHA has grown with the development of the region’s hotel and F&B industry to become its top sourcing platform, and pinnacle trade event. This year is a milestone for FHA and WSA as it has maximised the available exhibition space of Singapore’s largest exhibition venue. Moving forward, the event will only continue to grow as new markets in the region become more developed, and demand increases.”

    The 19th edition of FHA will see the launch of SpecialityCoffee&Tea, bringing the total number of speciality shows to six. Set against the backdrop of a booming café culture in Asia, SpecialityCoffee&Tea will integrate all aspects of the industry in a single platform featuring a comprehensive range of equipment, coffee beans, tea leaves and accessories from across the globe. SpecialityCoffee&Tea is the largest, most comprehensive and international show of its kind in the region.

    Prominent international exhibitors at the show include renowned local and international industry brands such as Bunn-O-Matic, Bravilor, Cimbali, Diedrich, Dilmah, Ebenezer, Empire Tea, Expolanka Teas,  Giesen, illycaffé, La Marzocco, Nestlé, Rancilio, Santino Coffee, Santos and many more. In addition, the event will also host the FHA Barista Challenge and first-ever FHA Latte Art Challenge, alongside a number of courses, workshops and fringe activities.

    The other five specialised shows are FoodAsia, HotelAsia, Bakery&Pastry, HospitalityStyleAsia, and HospitalityTechnology.

    Food&HotelAsia and Wine&SpiritsAsia attracts an international audience

    FHA is a perfect platform for local manufacturers and distributors to expand their regional client base. With the internationality of the show, FHA sees visitors from more than 100 countries/regions each edition. The 2012 edition welcomed a record total of more than 42,000 trade visitors, an increase of 10.4 per cent over 2010. Notably, overseas visitors increased by 14.5 per cent and made up 41.6 per cent of the total visitors.

    Wine&SpiritsAsia – the region’s premier industry trade event

    Increasing disposable income, wine tourism, wine clubs & festivals and a growing preference for wine amongst women has led to a dramatic increase in wine consumption in India. According to an analysis by the Indian Wine Industry it is expected to grow at a CAGR of around 25% during 2011 to 2014.

    Since 2010, WSA has been held alongside FHA to give it the space and distinction to grow into a premium trade exhibition of spirits and wines for regional buyers. Spread over 5,000sqm the show has 200 exhibitors from 20 countries/regions and seven group pavilions. This year’s show has the most number of group pavilions, representing the world’s top producing wine regions, with Spain leading the charge with the biggest pavilion. Adding to the buzz on the show floor is a series of talks and masterclasses highlighting wines from countries such as Austria, France, Italy and Spain.

    All-rounded experience at FHA and WSA

    Come April 2014, a combination of the shows’ exhibition, conference, competitions and fringe activities will deliver a holistic experience to all attendees.

    Competitions – The FHA Culinary Challenge (FCC) will see 856 chefs from all over the world battle it out in the Individual Challenge, Dream Team Challenge and Gourmet Team Challenge. Returning this year to the FCC is the National Team Challenge. Held once every four years, 11 national teams will compete, but only the top three will qualify for the Battle of the Lion, with one emerging victorious. SpecialityCoffee&Tea will play host to the FHA Barista Challenge and the first FHA Latte Art Challenge, while the Asian Pastry Cup will be held in conjunction with Bakery&Pastry.

    Competitions at WSA include the RIPE-WSA Cocktail Challenge as well as the WSA Wine Challenge. Entries from across the globe will be judged by a panel of Asia’s top wine buyers and writers for the WSA Wine Challenge. Awards for the winning wines will be presented at the first MAGNUM NIGHT, an exclusive networking event for the international wine scene, on 8 April 2014. The winning labels will also be displayed at an exclusive tasting lounge at WSA.

    Conference – The FHA International Conference this year has more than 90 speakers and will throw the focus on key issues currently affecting the industry, paramount among them is the manpower crunch and ways to ease it. In view of this, the conference will feature a plenary session and an in-depth master-class to provide the industry with practical solutions on how to deal with the manpower shortage.

    Other topics that will be covered include managing hotel operations and revenue optimisation strategies; managing F&B operations and food concepts; latest technologies for the hotel and F&B; food Safety, covering latest food regulations and contamination detection methods and food product innovation and development.

    “Overall, FHA and WSA deliver a comprehensive, holistic and meaningful event for the whole industry,” added Mr Tan. “Providing businesses with the latest innovations, new food products and unique amenities to choose from, as well as sharing ideas, knowledge and best practices will in turn translate to an enhanced experience for the consumer.”

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