In recognition of his contribution towards self-reliance by generating income opportunities during the pandemic, Mr. Gautam Bali, Managing Director, Vestige Marketing, India’s leading home-grown direct selling company, was recently awarded the prestigious “The Most Promising Business Leaders of Asia” award at the 6th edition of The Economic Times Asian Business Leaders Conclave 2021-2022.
Under Mr Bali’s exemplary leadership, Vestige Marketing has grown by leaps and bounds since its inception in 2004 and continues to be a dominant presence in the Indian direct selling industry.
The award recognises outstanding leadership that has a substantial impact on business demographics around the world. Mr. Bali received the award in the presence of industry luminaries. Under the able guidance of Mr. Bali, over the last two years, Vestige Marketing has enabled its nimble micro-entrepreneurs to serve their customers and communities through digitization. Vestige has also institutionalised the digital ordering systems to increase ease of doing business and prevent disruptions, especially during the pandemic.
Conveying his gratitude on being recognised for the honour, Mr. Gautam Bali said, “Receiving such a prestigious award on an international stage is both a proud and humbling experience. I would like to express my heartfelt gratitude to the Vestige family for their unwavering support during my journey.”
“This honour is dedicated to my complete team for their dedication and to my family for their constant support. Over the years, I’ve been incredibly fortunate to receive their cooperation and understanding. All the hurdles faced have been overcome one by one through pure determination. I am confident that Vestige Marketing will continue to touch the lives of many more in the future,” he added.
During the period of uncertainty brought about by the pandemic, Vestige redefined and reshaped its operations by extending its flexibility, decentralisation, and remote working model. The company’s growth was aided by the early use of technology and innovation in the business and social environments. It used technology interventions in training and upskilling to boost individual talents, effectively combining the online world with personalised selling. This improved the industry’s ability to provide remote connectivity while also improving livelihoods through economic inclusion at the grassroots level. As a result, the large distributor network’s capacity to weather the pandemic’s vicissitudes increased. This is demonstrated by the industry’s economic growth during the pandemic. All these efforts have been very well acknowledged by The Economic Times; for which they have recognised Mr. Bali as a business leader of Asia, who is going to play an important part in shaping the business demographics of not just Asia, but also the world in the near future.