Mumbai : Ladies, your secret wish has just been answered! Get ready to showoff, as MTV in partnership with Bwitch, a youthful & fashionable lingerie brand (from the house of Genesis Colors), brings to you ‘MTV Showoff’ by Bwitch, a spunky new range of lingerie and lounge wear. The collection is available at the exclusive Bwitch stores and all major large format retail stores like Shoppers Stop, Central and Lifestyle across 25 major cities.

‘MTV Showoff’ by Bwitch comes at the back of licensing partnership between MTV and Bwitch, to launch MTV range of innerwear and loungewear for young Indian women.

Comprising lingerie sets, camisoles, capris, bandeau bras and panty packs, the collection is priced between Rs. 699 – Rs. 1599. ‘MTV Showoff’ by Bwitch is inspired by fads and fancies of the young Indian women and based around themes such as music, gadgets, romance and apps, peppered with quirky lines and cheeky graphics.

Commenting on the range, Sandeep Dahiya, SVP & Business Head – Consumer Products – Viacom18, says, “The MTV Showoff range by Bwitch reflects the bold attitude and experimental approach of the young Indian women – be it graphics, fabric or choice of colours.” He further added, “Given Bwitch’s strong retail presence and product-design capabilities, and MTV’s inimitable creativity, we’re confident of this range receiving a great response.”

Mr. Rajiv Grover, COO, Genesis Colors Pvt. Ltd. says, “Bwitch and MTV have one thing in common – the youth connect for oomph and style. MTV Showoff by Bwitch is one of the most anticipated range which is quirky, stylish and playful. The creativity of MTV and Bwitch’s unmatched excellence in the art of creating premium lingerie is sure to bowl the women over.”

With women getting bolder by the day and willing to flaunt their unabashed attitude, this new range is a perfect fit for their wardrobe. So ladies, get ready to dazzle in beautiful sets, stylish separates, seductive silhouettes and practical everyday essentials designed specially to cater to your need.

MTV Consumer Products today extends into 20+ categories, with presence in both, conventional as well as unconventional categories like Innerwear for Men & Women, Adventure Bikes, Eye-wear, Bags, Books & Paper, Body Sprays & EDTs, Consumer Electronics, Mobile Phones & Tablets, Cosmetics and much more. MTV’s key licensees include Bwitch, Crusoe, Firefox, Aureole-Inspecs, BILT, J.K. Ansell, and Swipe Telecom amongst others.