Mumbai  :To help make today’s women independent by enabling her to buy her own dream home Mumbai based, Trimit Rachna is launching “HER HIGHNEST”, a movement for launching safe and affordable housing specially targetted at women buyers. “Her HIGHNEST” will be launched on 19th July 2019 at Swatantryaveer Savarkar Rashtriya Smarak, Shivaji Park at Dadar in the presence of 350+ women from all walks of life. The campaign will be flagged off in the presence of well-known film-maker, producer Sumitra Bhave and Sunil Sukthankar, and other dignitaries from various fields. A panel discussion to motivate woman buyers to buy their own homes will be hosted and special screening of Marathi film ‘Welcome Home’, will also be held on this occasion. The event will also throw light on other factors apart from conventional worldly issues that influence the purchase decision of a women like Special Concessions,  pros and cons of the property you are interested, Pick lender after scrutiny and more apart from affordability & safety.

Pradnya Ponkshe, Concept Designer and Innovator, and also the Chairperson of Women Entrepreneurship Wing, Maharashtra Chamber of Commerce, Industry & Agriculture explains, “As education and choice of work take women away from their home towns, property investment becomes a way of building long term stability for themselves. This trend is largely visible as women choose to settle in metropolitan cities of Mumbai, Delhi, Bangalore, and Chennai along with Tier 2 cities. In its first phase now, HER HIGHNEST, is an empowering movement aimed at urging women to create an identity in society and becoming independent. This will truly help in reaffirming the “Ghar Ki Laxmi” idea within Indian society and enable women to carve their own niche.”