APN News

  • Friday, September, 2021| Today's Market | Current Time: 08:40:58
  • Through the new endorsement, the brand is looking to grow its reach in the South Indian market

    India’s leading peanut butter brand MYFITNESS, announced that it has signed South Indian actress Samantha to steer forward the brand’s health and fitness revolution across the country. Besides being one of the most talented and successful actresses, Samantha is also known for her dedication towards fitness and wellbeing.

    With Samantha as the face of the brand, MYFITNESS aims at consolidating its position as a health and nutrition brand amongst fitness enthusiasts across India.

    Speaking on the development, Mohammad Patel, CEO, MYFITNESS said, “We started MYFITNESS with the aim of touching millions of lives and enabling them to lead a healthier, fitter and a better life with tasty, yet healthy nutritional products. For us, it’s about creating a more encouraging outlook towards overall wellbeing. We are extremely happy to have Samantha come on board with us, and be a part of the MYFITNESS family.”

    Speaking about the same, Samantha, said, “I’ve always believed that you are what you eat. It is about balancing the mind, body and soul. Fitness is also about making better choices every day, which eventually allows us to become a better version of ourselves. MYFITNESS’ products and philosophy both come from the same school of thought, something I absolutely relate to. Also, the brand makes fitness easy with its lip-smacking peanut butter.”

    MYFITNESS has successfully launched India’s first natural peanut butter with 95% less oil separation, and a unique crispy variant of chocolate peanut butter while keeping the nutritional values intact.