Bengaluru – The world’s first safety lifestyle brand, ‘MYProtection,’ will be a leading face of the Indian Startup Ecosystem at the upcoming World Economic Forum, to be held in Davos, Switzerland, from 22nd May to 26th May, 2022. ‘MYProtection’ earned the coveted slot at Davos for its quick and exceptional rise in Indian and international e-commerce as a producer of ‘MY UV One’ sanitizer that several parts of the world are using.
As one of the four Indian startups recognized from among 70,000 plus similar initiatives as part of the Startup India project, MYProtection will be showcasing “MY’ UV One” along with its emerging Safety Tech. Services at the World Economic Forum. ‘UV One’ is a portable sterilizer that is equipped with superior UV-C Lights that decimate all known bacteria and viruses, including the Coronavirus, in 40 seconds when held 7 cm away from any surface.
Commenting on this milestone, Mr. Kavin Kumar Kandasamy, Founder and CEO of ‘MYProtection’ said, “At Davos, we will offer sustainable solutions to help people get adapted to the new normal keeping in mind their safety and protection. It is an honor for all of us that MYProtection has been selected as one of the four Indian startup brands to join the prestigious World Economic Forum. We intend to accomplish the goal of creating a breakdown-free society through safer lifestyle products for individuals and organizations through the development of creative and practical products that are easy to use and can be incorporated into our everyday lives in a sustainable way. With the vision of establishing MYProtection as the world’s first truly safe lifestyle company, we have created daily goods for individuals and organizations that goes beyond evident utility to an inherent value of protection. This recognition inspires our team to continue our efforts to establish MYProtection as a Global brand in the years to come.”
This year , MYProtection will join these global leaders at Davos and participate in discussions and events aimed at developing real and measurable solutions to the challenges being faced by humanity. With a variety of products in its stable, ‘MYProtection’ focuses on online retail, and also makes B2B exports to the Middle-East and West Asia where the company’s UV sterilizer and their variants have a fair share of these overseas markets. In India, too, ‘MyProtection’ has a thriving B2B business, which lends its overall profile a comprehensive edge that is seen as a driver of the country’s economic flourish.
The World Economic Forum is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas. It was established in 1971 as a not-for-profit foundation and is headquartered in Geneva, Switzerland. It is independent, impartial and not tied to any special interests. The Forum strives in all its efforts to demonstrate entrepreneurship in the global public interest while upholding the highest standards of governance. Moral and intellectual integrity is at the heart of everything it does.