Leading sports & nutrition brand, Myprotein, enters a strategic partnership with Life Fitness India, a global leader in commercial fitness equipment, with a mission to keep people active with a wide range of cardio, strength, group training, and home gym equipment products.

The collaboration sought to nurture the fitness journey of health & nutrition enthusiasts, which involved a three-day joint contest, from 14th – 16th March, wherein one lucky winner stood a chance to win a complete home gym set-up from Life Fitness India and a 2 month nutrition supply from Myprotein India. This strategic alliance fueled the fitness goals of the consumers and it was one of the many ways Myprotein encouraged them to choose quality fitness nutrition and gear for their workouts, whether it’s at home or the gym.

The partnership had multiple points of interaction with consumers on both digital and offline whilst also allowing them to sample the products and experience  the fitness products.

Shikha Gupta, Managing Director of Life Fitness India, said: “We are happy to have collaborated with Myprotein. Life Fitness India and Myprotein India share the same vision of creating a healthier lifestyle for consumers”