APN News

Myra Vineyards pushes Indian Vintner boundaries with its Two-Headed Bird

Mumbai  : Bangalore headquartered Myra Vineyards,is all set to introduce its entry-level wine brandunder the he name Two-Headed Bird, across the states of THB SAUKarnataka and Maharashtra. This will be the first Indian single varietal wine brandto be made available at INR 330 per 750 ml bottle and Myra is confident of attaining a formidable position within the wine coterie, whilst reinstating its brand belief of ‘Wine is all heart’.This much-awaited portfolio will be available in both Shiraz (red) and Sauvignon Blanc (white) varietals.

Two years since establishment,Myra has received several accolades and recognition for its premium and reserve wine categories.Some of these include – Winner of the International Wine Challenge London, followed by Gold medal at the Indian Wine Consumer’s Choice Awards in 2012.

Announcing the launch of Two-Headed Bird in Bangalore, Ajay Shetty, Founder Myra Vineyardssaid, ‘’As a company we have alwaystasked ourselves to push boundaries and give customers high quality winesat trailblazing price points, coupled with thebreadth of choice. With the launch of Two-Headed Bird we have taken up the challenge of delivering wines that are accessible, value for money, and uncomplicated. Two-Headed Bird will breathe boldness, vibrancy and attempt to be different from the norm.”

At the onset, 4000 cases of Two-Headed Bird will be released in Maharashtra followed by Karnataka depending on market responses.

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