APN News

  • Thursday, March, 2020| Today's Market | Current Time: 01:41:19
  • After joining forces with The Swades Foundation last year, Nara BKC aided in providing clean potable water to 23 households for a full year also providing facilities to harvest rainwater. This Songkran, they are all set to mark the auspicious event differently by building drinking water facilities with water purifiers, hand wash stations and separate toilets for boys and girls at RZP schools in Goregaon hamlet of Mangaon block, Raigad district, Maharashtra.

    Songkran – the beginning of New Year in Thai tradition falls on the day when the sun changes position in the zodiac. On this day, water is deemed to be a holy element; signifying the spiritual cleansing, and believed to bless individuals with fortune and happiness. Water is celebrated in Thailand in the summer month of April through splashing water on friends and family and celebrating the spirit of Songkran.

    Quite possibly the most unique New Year in the world, Songkran has now developed into kingdom-wide water fights, occurring in April all over Thailand. Given the importance of water and lack of sanitation in India, Nara BKC celebrates this festival by addressing this issue and equipping drought areas in the state and empowering them with potable water through the month of April by donating proceeds from select menu items and part of their delivery sales to the cause.

    On this note, Karyna Bajaj, Executive Director of Ka Hospitality says, “With such occasions we are hopeful to add value and do our bit for the society while also celebrating simultaneously. Our association with the Swades Foundation has been a long standing one and we are thankful to them for diligently scouting affected areas of need and providing them with necessities.”

    Support this cause by ordering Nara’s signature Butterfly Ice Tea, Sakoo Piek a popular Thai dessert with coconut ice cream, on a bed of fresh sago pearls and water chestnuts garnished with coconut sauce and shreds along with a bottle of Qua water. The proceeds collected will go to The Swades Foundation’s ‘Water & Sanitation’ vertical.

    “It is thoughtful of Nara to donate their proceeds from the Songkran festival to the Swades Foundation second year in a row. Last year their contribution helped us in providing access to drinking water in 23 rural households and this year they are supporting one school with complete water and sanitation infrastructure in our rural geography. It is always a pleasure to have continued support from believers like Nara towards Rural Empowerment” adds Zarina Screwvala, Co-founder at the Swades Foundation.

    Come, celebrate Songkran and make a difference!