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  • Navneet HQ and Terribly Tiny Tales launch Season 2 of #CarveYourNiche campaign

    Published on November 17, 2022

    India’s leading storytelling platform crafts an array of tiny tales to illustrate Navneet HQ’s new collection of premium journals and notebooks in a relatable light as part of season 2 #CarveYourNiche campaign

    India’s loved content company, Terribly Tiny Tales (TTT), has again collaborated with Navneet Education’s office stationery brand ‘HQ’ for season 2 of  #CarveYourNiche campaign for its newly launched collection of premium journals and notebooks.

    With its exceptional and multifaceted storytelling, TTT has crafted relatable stories that showcase HQ’s new collection as the go-to choice for anyone on the path to making their mark and carving a unique niche for themselves. TTT builds a powerful narrative for Navneet HQ’s #CarveYourNiche  campaign with impactful, bite-sized storytelling for season 2. The campaign in the second edition promises to be bigger both in terms of content and engagement. The audiences can look forward to interesting nuggets of conversations flavoured with quirk, intellect and puns.

    The first page of a new journal brims with endless possibilities – it’s the fresh start to a new dream, a new story or a goal. It is no wonder, then, that writers, creators, and dreamers have a special connection with their journals. The #CarveYourNiche season 2  campaign sought to highlight this unique bond as well as celebrate new beginnings and the unlocking of new possibilities through the process of journaling.

    TTT is well-known for telling slice-of-life stories that stir the audience and help them realise their innermost emotions. For the #CarveYourNiche second edition campaign, the storytelling platform captures relevant, personal and relatable moments, instances and epiphanies faced by everyday people in their daily lives through engaging formats like animated reels, long form text, chat fiction, live action short video and more, thereby striking a chord with their audience.

    In addition to starting afresh and chasing your dreams (no matter how unconventional they may be), TTT’s tales also encouraged people to start journaling as the first step towards creating something magical. This further helped highlight HQ’s new journal collection as a constant partner in your journey.

    Anuj Gosalia, Founder & CEO, Terribly Tiny Tales, said, “Words create worlds. TTT’s community of writers, readers and creators are a perfect fit for Navneet HQ’s beautiful journals and diaries. Our audience has an enduring connection with the brand, and with HQ, it speaks to them in a modern and relevant way. Our community looks forward to these stories. We have pushed on formats and the depth of stories in our second partnership, and our endeavour will be to make it bigger and better every year.”

    Speaking about the collaboration with TTT, Abhijit Sanyal, Chief Strategy Officer, said, “We, with our brand HQ, had tied up with TTT about a year ago and have been happy with the outcome, in terms of excellent viewer engagement and brand awareness building. We are tying up again to continue the interesting journey. This is indeed a unique path to throw light on how journals and diaries can go beyond just writing day-to-day notes. TTT has captured our message beautifully through their everyday life stories. This will hopefully inspire everyone to take a pause and pen down their thoughts while unleashing their creativity. We want our consumers to be delighted with the overall writing experience. There are not many brands, other than HQ, offering products specifically for this niche space, and at Navneet Education, we believe in creating products that someone with inherently good taste would appreciate.”

    TTT always strives to build powerful narratives via relatable branded storytelling that captures the attention of a much wider audience, thereby uniquely connecting brands with them. The #CarveYourNiche campaign endeavoured to do just this with its clutter-breaking storytelling that is relevant and engaging.


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