NBR Group has been a significant player in the Bengaluru real estate market for over 25 years with a reputation for high-quality residential creations. With the evolving landscape and high-end luxury high-rise gated communities, NBR Group is now looking to move beyond its mid-segment offerings. Already having successfully delivered more than 12 million square feet of residential space and positively affected the lives of over 7,000 homeowners, NBR Group continues to raise the bar in Bengaluru.
Under the new mission encapsulated in its tagline, “Elevate to Extraordinary,” NBR Group is embracing the future of urban living. This speaks to a sophisticated approach to creating homes that combine luxury, technology, and sustainability. It’s no longer just about building residences; it’s developing sophisticated living environments with a focus on offering homeowners more than just a house, but a lifestyle of distinction.
The transformations in this regard, the founder-MD of NBR Group, Nagabhushan Reddy, has driven into the company the leadership which is going towards the future where luxury and sustainability do not stand as separate but will coexist with each other in perfect harmony. Reddy explains that this move towards luxury living is a natural evolution of the company’s mission: “As the demands of our customers evolve, we must also evolve. Our focus is on creating extraordinary living experiences.
The new logo of the company is really bold with a design in royal blue. It is meant to embody NBR Group’s fresh identity. The royal colour is associated with trust, sophistication, and elegance- the values the company upholds. Rather than just picking a colour, this is a strategic move into wrapping the message of being premium and luxurious living wrapped up within NBR Group’s vision for the future of urban residential spaces.
Of the outstanding work it is currently doing, one of the most thrilling projects that NBR Group has embarked upon is the 1,200-crore high-rise residential development on a sprawling 10-acre plot in one of Bengaluru’s most prestigious neighbourhoods. This luxury will set new benchmarks in high-rise living with plenty of elegant makeovers and top-notch amenities-a state-of-the-art and much more. However, what actually makes this development stand out is the aspect of sustainability. With designs to save energy, water-conserving technologies, and a commitment to conserving green spaces, this project definitely meets both the needs of modern luxury living with a growing demand for environmental responsibility.
For Nagabhushan Reddy, sustainability is a major priority for the future of luxury real estate, where homes are to be as environmentally friendly as they are luxurious. “The real estate buyer today not only wants a high-end property, but also wants the home in reflection of those values,” he says, “including a commitment to sustainability: Our focus is on delivering homes that combine opulence with environmental consciousness.
This new approach will redefine the luxury real estate market of Bengaluru. NBR Group blends global design trends along with cutting-edge technology and sustainable practices to bring forth a new kind of standard in what it actually means to live within a luxury home. Excellence, sustainability, and forward-thinking design employed by NBR Group shall truly mark the place for years to come in Bengaluru’s real estate sector.
