By Sachin Murdeshwar

Mumbai: For a country that stands strong on the foundation of patriotism, to celebrate the unified spirit of the nation’s diversified culture, Nishtasha Digital Media Pvt Ltd (NDMPL) has curated a one-of-a-kind campaign on account of Republic day for FBB’s new range of tricolor themed scarves. The central idea of the campaign – ‘#WearYourPatriotism’ is to highlight the fact that in spite of being so different in terms of culture, tradition and lifestyle, India as a whole continues to be together and stand as a single unit as people pride in their patriotism towards the country, and celebrate 70 years of the Indian Constitution.

 

This will be a digitally enforced campaign involving influencers that will style the scarves on themselves. To launch the campaign on social media, the team at NDMPL is creating a 25-sec Rap video for FBB and will have influencers take it forward from there by creating their own versions of the same on platforms such as TikTok, Instagram and Facebook. Since, social media has become a platform where many have resorted to for voicing their opinions and ascertain their standpoints about their perspective on social and patriotic concerns, this campaign aims to reach out to those ‘woke’ faces and also encourage several others to flaunt their patriotism along with their sense of style and fashion.

 

The objective of this campaign is to reinstate the sense of patriotism that already revolves in the hearts of the people. For a country of many faces, many styles, many cultures & many expressions, there is no single way of expressing patriotism. The campaign will celebrate this diversity with a symbol as versatile as the Indians themselves – The Tricolour Inspired Scarf.

 

Natasha Saraogi – Director NDMPL said:  It was challenging and exciting to work on a concept where both patriotism and fashion go hand-in-hand. The messaging of patriotism and style had to stand out pretty loud and clear. We are very delighted and humbled to be working on such unconventional concepts with brand FBB and narrating #WearYourPatriotism in a very unique way.